“…The development of important economic factors in the food service sector in the 1970s in Europe ( 38 , 39 ) has contributed to the production of data that have made this phenomenon visible. When existing, studies are mainly framed by the nutritional perspective [for example ( 42 – 46 )] which, while being a matter of controversies in the West ( 47 – 49 ), is further applied without much consideration paid to the particularities of the Asian contexts and histories. Thus, it has been undertaken by the Asian Food Barometer initiative ( 6 , 10 , 50 ).…”