Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam

Abstract

SummaryPhu Quoc island of Kien Giang Province in Vietnam is endowed with resources for tourism development. The study explored the human resources, tourism marketing and promotion efforts of businesses towards the sustainable tourism development in Phu Quoc tourism. The authors used secondary and primary data to elicit information from respondents. Secondary data was collected from Kien Giang department of tourism, Statistical departments of Kien Giang and Phu Quoc. We administered questionnaires to 230 local residents, 150 businesses, and 530 tourists. Furthermore, interviews were conducted in Phu Quoc with local residents, businesses, tourists, local authorities’ officers, and 12 experts. The results suggest that Phu Quoc tourism sector lack quality workforce and marketing and promotion initiative is not well developed. The study proposes recommendations to stakeholders of Phu Quoc tourism sectors and more of that, the limitation and further research is suggested.

Human resources and workforce shortages in Jeju Island due to islandness: The challenges faced by former hospitality and tourism professionals

“…Confusion related to job satisfaction, particularly the unbalanced ratio between workers and hotel occupancy, has also been identified in a previous study about hotel operation management in Jeju (Kim, 2017). As a result, a large number of workers and professionals, regardless of their industry background, are leaving the island due to the unbalanced workplace environment, confusing career and family development, and negative job satisfaction (Hieu et al, 2020;Zopiatis & Theocharous, 2020).…”

“…In many island states and countries, human resources and workforce shortages are longterm problems (Baum, 2012). As some previous studies (Baum, 2012;De Saá-Pérez & Díaz-Díaz, 2010;Hieu et al, 2020) indicate, sustainable tourism and hospitality management for some island states and countries require long-term and sustainable human resources management. However, human resources and workforce shortages have been identified as the biggest concern in many island-states and countries, including, in this case, Jeju (Kang & Kim, 2017).…”

Some solutions for sustainable agricultural tourism development in the Mekong Delta in Vietnam

“…The agro-tourism type in the Eastern coastal subregion of the Mekong Delta develops in parallel with the community-based tourism, ecotourism and is all associated with agriculture and rural areas [7]. Each locality has taken good advantage of comparative advantages to develop tourism associated with sustainable agriculture, associated with traditional craft villages [5].…”