Exploring Public Perceptions of Sharia Securities Crowdfunding

Abstract

This research aims to assess public attitudes towards a novel investing approach known as Islamic securities crowdsourcing, drawing on established context. Researchers employed the Unified Theory of Acceptance and Use of Technology (UTAUT) methodology to maintain this viewpoint. This research is based on the integrated UTAUT. The data were analyzed using multiple linear regression models in SPSS. The primary findings indicate that Performance Expectancy, Social Influence, and Facilitating Conditions strongly influence an individual's inclination to invest in securities crowdsourcing. Effort Expectancy does not significantly influence the decision to invest in stocks crowdsourcing. The results indicate that cooperation between the government and securities crowdfunding institutions is essential for establishing a well-organized investment environment and enhancing sharia financial literacy. This study enhances sharia financial literacy in securities crowdfunding and offers an overview of these institutions in the advancement of securities crowdfunding.