Exploring the Business Survival and Resilient Strategies for Hotel Owners during Covid-19 Pandemic: A systematic and critical review

Abstract

The Covid-19 pandemic has had critical impacts on the hotel and tourism industry. There are unclear insights on the business survival strategies in the hotel industry during the crisis. This paper aims to scrutinize the implications of the Covid-19 Movement Control Order (MCO) on the hotel industry and identify survival strategies based on reviewing several publications from 2019 till now. This study could assist the regulators in governing the policy for business owners to face any crises in the future with the right strategies.