Exploring the Corporate Blogosphere: A Taxonomy for Research and Practice

Lockwood, Nicholas; Dennis, Alan R.

doi:10.1109/hicss.2008.163

Cited by 13 publications

(10 citation statements)

References 15 publications

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“…blog posts). As with other social software tools, enabling audience comments turns the blog into an interactive, bi-directional medium (Lockwood and Dennis, 2008). Against the backdrop of our research interests, blogs are an ideal primary data source.…”

Section: Methodsmentioning

confidence: 99%

“…Organizations increasingly use social media technologies such as blogs to communicate and interact with external audiences (Barros, 2014;Cho and Huh, 2010;Cox et al, 2008;Haefliger et al, 2011). Blogs are an instrument for organizations' self-presentation, shaping stakeholders' perceptions, connecting with audiences, soliciting feedback, and engendering community-building (Barros, 2014;Denyer et al, 2011;Dwyer, 2007;Kaiser et al, 2010;Lockwood and Dennis, 2008;Scoble and Israel, 2006). From a methodological viewpoint, blogs' public accessibility and reversechronological ordering allow us to collect longitudinal data on both organizational communication and audience response via comments.…”

Section: Methodsmentioning

confidence: 99%

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Making an Impression Through Openness: How Open Strategy-Making Practices Change in the Evolution of New Ventures

Gegenhuber¹,

Dobusch²

2017

Long Range Planning

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While previous open strategy studies have acknowledged open strategy's function as an impression management instrument, their focus has mostly been on short episodes. The impression management literature, meanwhile, pays openness scant attention. By studying how new ventures engage in open strategy-making, we track how open strategy-making and respective impression management benefits evolve over time. Specifically, we draw on a comparative case study of two firms' blog communication on strategy-related issues and corresponding audience responses over a four-year period. We identify three distinct modes of how organizations engage in open strategymaking with external audiences and show how each mode is related to a specific set of impression management effects. Having established the impression management functions of these modes, we then demonstrate how open strategy-making contributes to new ventures' quests for legitimacy as they evolve. In the launch phase, dialoguing with blog audiences helps a venture attract endorsements for its organization and products. As the venture grows, concentrating on broadcasting relevant strategic information may attract media audiences' additional support for pursuing openness as a desirable organizational practice. IntroductionOpen strategy-making challenges the traditional perspective on strategy-making as being pursued by an exclusive group in an organization's upper echelons, that often envelops strategic processes in a veil of secrecy (Chesbrough and Appleyard, 2007;Doz and Kosonen, 2008;Whittington et al., 2011). Essentially, openness in strategy-making implies increasing transparency and the scope of actors being involved at various stages of the strategy-making process (Whittington et al., 2011). Examples of open strategy include transparently communicating strategy through public presentations (Whittington and Yakis-Douglas, 2012;Whittington et al., 2016), voluntary merger and acquisitions announcements , utilizing social software (Cox et al., 2008;Haefliger et al., 2011;Whittington et al., 2011), as well as involving wider internal and external audiences into strategic decision-making (Aten and Thomas, 2016;Dobusch and Müller-Seitz, 2012;Haefliger et al., 2011;Luedicke et al., 2016;Matzler et al., 2014). Benefits attributed to open strategy-making include improved understanding of strategic decisions, increased commitment to those decisions, and access to more diverse sources of information, which can result in better overall decision quality (Lakhani et al., 2013;Matzler et al., 2014;Whittington et al., 2011).Recent work, however, points to an additional function of open strategy-making as an impression management instrument seeking to manipulate the perceptions of external audiences. Drawing upon strategic disclosure literature, Whittington et al. (2016) show how new CEOs openly communicating strategic plans in strategy presentations positively influences shareholder perceptions, then in turn, stock market prices (for a similar approach, see Yakis-Douglas et al., 2...

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Making an Impression Through Openness: How Open Strategy-Making Practices Change in the Evolution of New Ventures

Gegenhuber¹,

Dobusch²

2017

Long Range Planning

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“…Also, certain topics from the online editions are commented upon and discussed on these blogs. The corporate blog makes the object of study in the specialised literature more and more frequently (Bohorquez et al, 2010;Lockwood and Dennis, 2008;Yardi et al, 2008Yardi et al, , 2009). According to the specialised studies, its role is to sell products and services, to increase company's visibility or to create a brand.…”

Section: Theories Background and Related Workmentioning

confidence: 98%

The role of social media for media companies

Drulă

2013

IJSHC

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This paper shows how media companies implement the social media strategy for their journalistic products. The objective of research is to identify approaches in which the Romanian media companies expand their production and business by considering user-generated content and social media platforms, with the purpose to draw a new online audience, and to create new media products. The media companies subject to the study, supply online general news. The methodology is based on SWOT analysis, quantitative and qualitative methods. While other studies show the user's activities on social media platforms, this study presents the interest of the media companies for social media platforms and users' content. The conclusions of this study show that the management methods and practices have evolved differently through the implementation of the social media platforms; in this way the solutions picked up by the media companies are different.

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“…Initially thought as personal diaries, blogs' scope has broadened to become a medium for professionals to communicate. Distinct studies endorse the use of blogs to market products, build stronger relationships with customers, and obtain customer feedback [21,30,35]. Here, blogs become on-line catalogs, where blog entries (a.k.a.…”

Section: Case Study: Blog Entries As Product Elementsmentioning

confidence: 99%

“…These classes are next used to instantiate (line 18) and set element attributes (lines[29][30][31][32][33]. Notice that the mapping and order in which model elements are created is completely up to the programmer.…”

mentioning

confidence: 99%

Harvesting models from web 2.0 databases

et al. 2011

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International audienceData rather than functionality are the sources of competitive advantage for Web2.0 applications such as wikis, blogs and social networking websites. This valuable information might need to be capitalized by third-party applications or be subject to migration or data analysis. Model-Driven Engineering (MDE) can be used for these purposes. However, MDE ﬁrst requires obtaining models from the wiki/blog/website database (a.k.a. model harvesting). This can be achieved through SQL scripts embedded in a program. However, this approach leads to laborious code that exposes the iterations and table joins that serve to build the model. By contrast, a Domain-Speciﬁc Language (DSL) can hide these "how" concerns, leaving the designer to focus on the "what", i.e. the mapping of database schemas to model classes. This paper introduces Schemol, a DSL tailored for extracting models out of databases which considers Web2.0 specifics. Web2.0 applications are often built on top of general frameworks (a.k.a. engines) that set the database schema (e.g.,MediaWiki, Blojsom). Hence, table names offer little help in automating the extraction process. In addition, Web2.0 data tend to be annotated. User-provided data (e.g., wiki articles, blog entries) might contain semantic markups which provide helpful hints for model extraction. Unfortunately, these data end up being stored as opaque strings. Therefore, there exists a considerable conceptual gap between the source database and the target metamodel. Schemol offers extractive functions and view-like mechanisms to confront these issues. Examples using Blojsom as the blog engine are available for download

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Exploring the Corporate Blogosphere: A Taxonomy for Research and Practice

Cited by 13 publications

References 15 publications

Making an Impression Through Openness: How Open Strategy-Making Practices Change in the Evolution of New Ventures

Making an Impression Through Openness: How Open Strategy-Making Practices Change in the Evolution of New Ventures

The role of social media for media companies

Harvesting models from web 2.0 databases

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