Exploring the Discourse on Digital Transformation in the Domain of Non-profit Organisations

Cipriano, Michele; Za, Stefano

doi:10.1007/978-3-030-87842-9_15

Cited by 5 publications

(6 citation statements)

References 68 publications

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“…The user orientation and cross-boundary cooperation by an NPO towards the sponsoring organisations would involve its business processes, different operational levels, key interfirm relationships and business assets (defined as "digital aim and scope" by Cipriano and Za, 2021). Due to this, NPOs achieve a high level of relevance in the digital transformation debate with sponsoring organisations (defined as NPO relevance by Cipriano and Za, 2021).…”

Section: Toe Framework and Adoption Of Digital B2b Platforms By Non-p...mentioning

confidence: 99%

“…The digital transformation in NPOs was assessed using the scale proposed by Cipriano and Za (2021), it included digital aim, digital technology, scope, NPO relevance and business aim.…”

Section: Measures For the Studymentioning

confidence: 99%

“…Cross-border cooperation would require the NPO to move beyond its boundaries and proactively cooperate with sponsoring organisations to derive complementary resources for developing its digital transformation capabilities. The user orientation and cross-boundary cooperation by an NPO towards the sponsoring organisations would involve its business processes, different operational levels, key interfirm relationships and business assets (defined as “digital aim and scope” by Cipriano and Za, 2021). Due to this, NPOs achieve a high level of relevance in the digital transformation debate with sponsoring organisations (defined as NPO relevance by Cipriano and Za, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Firms, as part of their social responsibility, reach out to address the value expectations of economic and social stakeholders (Broadstock et al , 2020). Cipriano and Za (2021) define the business aim of NPO digital transformation as better knowledge sharing and management, better community development, educating about the benefits of cause-related B2B marketing programs, creating social value and co-producing cause-related B2B marketing programs with sponsoring organisations.…”

Section: Literature Reviewmentioning

confidence: 99%

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Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs: a fsQCA exploration

Amawate

2023

JBIM

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Purpose Cause-related B2B marketing programs involve sponsoring organisations working with B2B suppliers with the help of non-profit organisations (NPOs) on practises relating to environmental friendliness, workforce diversity, human rights, safety, philanthropy and business ethics. The study aims to identify the combinatory factors driving the adoption of Digital B2B platforms for managing cause-related B2B marketing programs. Design/methodology/approach The study adopts an innovative approach of fuzzy-set qualitative comparative analysis (fsQCA) on data collated from top corporations in India supporting cause-related B2B marketing programs. Sponsoring organisations and NPO dyads (i.e. survey both) filled out an email survey on 264 cause-related B2B marketing programs. Findings The study establishes that the combination of technological, organisational and environmental factors would lead to the adoption of Digital B2B platforms in managing cause-related B2B marketing programs. The study identifies six combinations of these factors for adopting Digital B2B platforms within and across sponsoring organisations and NPOs. Practical implications The study findings would aid cause-related B2B marketers in developing Digital B2B platforms’ capabilities by understanding the different combinations of factors driving adoption. Digital B2B platforms’ capabilities can improve market performance if developed as core competencies. Social implications The study findings would enable improvements in the implementation and performance of cause-related B2B marketing programs. Better management of cause-related B2B marketing programs would help increase beneficiary coverage and the realisation of societal goals. Originality/value To the author’s knowledge, this is the first study to apply the TOE framework in conjunction with complexity theory to explain the diffusion of adoption of Digital B2B platforms for managing cause-related B2B marketing programs.

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Section: Toe Framework and Adoption Of Digital B2b Platforms By Non-p...mentioning

confidence: 99%

“…The digital transformation in NPOs was assessed using the scale proposed by Cipriano and Za (2021), it included digital aim, digital technology, scope, NPO relevance and business aim.…”

Section: Measures For the Studymentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations

Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs: a fsQCA exploration

Amawate

2023

JBIM

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“…The original contributions of this study are as follows: First, this study defines the concept of DTII from the perspectives of DI, DP, and DA, thereby offering a new perspective for research on DTII. The existing literature often sporadically views digital transformation as the mere application of digital technologies, neglecting its potential to transform products and services and shape industry-wide digital strategies [ 17 , 18 ]. Second, our study constructs a comprehensive set of indicators to measure DTII, thus contributing to the enrichment of academic research on DTII.…”

Section: Introductionmentioning

confidence: 99%

Index construction and application of digital transformation in the insurance industry: Evidence from China

Liu,

Yang,

Zheng

2024

PLoS ONE

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In the context of digitization, the insurance industry’s value chain is undergoing significant shifts. However, the existing research on its comprehension and measurement remains relatively limited. This study constructs an index system for digital transformation in the insurance industry (DTII) on three components: digital infrastructure, digital platform, and digital applications. Utilizing data from 31 provinces in China, this study employs the entropy weight method, analytic hierarchy process method and minimum relative entropy method to measure the weights of indicators, empirically applying this index system. The results show that DTII in China experiences rapid advancement with an average annual growth rate of 20.46% from 2014 to 2020 and there exists strong regional convergence. In addition, the spatial agglomeration and spatial effects of DTII are mainly concentrated in the life insurance industry and the eastern region. This study provides an index system and empirical evidence for evaluating the DTII, providing policy insights for exploring the sustainable development path of the insurance industry in the digital era.

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Mapping the Literature of Digital Transformation in the Context of Non-profit Organisations

Cipriano

2022

Lecture Notes in Information Systems and Organisation

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Exploring the Discourse on Digital Transformation in the Domain of Non-profit Organisations

Cited by 5 publications

References 68 publications

Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs: a fsQCA exploration

Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs: a fsQCA exploration

Index construction and application of digital transformation in the insurance industry: Evidence from China

Mapping the Literature of Digital Transformation in the Context of Non-profit Organisations

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