Exploring the drivers behind experience accumulation – The role of secondary experiences consumed through the eyes of social media influencers

Seeler, Sabrina; Lück, Michael; Schänzel, Heike

doi:10.1016/j.jhtm.2019.09.009

Cited by 38 publications

(15 citation statements)

References 50 publications

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“…Tynan and McKechnie (2009) also noted a lack of clarity in the use of the term “experience”, which could refer to the experience process itself, participating in an activity, the affective dimension of experience, or experience outcomes, such as acquiring skills or knowledge. This lack of clarity derives in part from the English word “experience”, which combines the two different types of experience expressed in the German terms Erlebnis (discrete momentary lived experiences) and Erfahrung (experience accumulated over time) (Seeler et al , 2019). The growth of experiences as an economic offering in Western consumer society was linked to the idea of experiences being unusual, isolated consumption events, emphasizing Erlebnis , which could be more easily developed as commodities.…”

Section: The Evolution Of Experience Conceptsmentioning

confidence: 99%

“…Involvement and engagement are also linked to increasing attention for creativity in gastronomic experiences. Seeler et al (2019) argue that tourists are increasingly seeking engaging and interactive experiences that go beyond memorability to stimulate self-development, personal growth and self-actualization. This idea links to Pine and Gilmore’s (1999) idea of “transformations”, a form of experience linked to higher levels of involvement, such as those found in “creative tourism” (Richards, 2011).…”

Section: Phases Of Gastronomic Tourism Experiencesmentioning

confidence: 99%

“…Third generation experiences are also increasingly shared beyond the destination. As Seeler et al (2019) point out, decision-making is increasingly crowd-sourced and peer-validated, leading to the growth of different “communities” on social media, which include emerging user roles linked to experiences and online behaviour. Using netnographic analysis, Mkono and Tribe (2017) uncovered five distinct roles on Tripadvisor: troll, activist, social critic, information seeker and socialite.…”

Section: Phases Of Gastronomic Tourism Experiencesmentioning

confidence: 99%

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Evolving research perspectives on food and gastronomic experiences in tourism

Richards

2021

IJCHM

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Purpose This paper aims to analyse the development of research on gastronomic tourism experiences and chart its relationship to foundational management and marketing literature as well as the tourism and hospitality field. Design/methodology/approach The author develops a literature review of papers in specialist journals and the SCOPUS database to identify major research themes and the evolution of experience and gastronomic experience research. Findings Gastronomy is an increasingly important element of tourism experiences. Gastronomic experience research in tourism mirrors the evolution in management and marketing theory from rational information processing approaches to emotional and hedonistic approaches and analysis of relationality and co-creation. The paper sketches a development from Experience 1.0 (producer-orientated) to Experience 2.0 (co-creation) to Experience 3.0 (foodscapes) in gastronomic experiences in tourism research. Research limitations/implications Increasing complexity of gastronomic experiences requires a more holistic analytic approach, including more attention for relational and co-creational processes. Linking together different experience elements and experience phases requires more holistic and contextual research approaches. Practical implications Hospitality organizations should recognize the differentiated and complex nature of gastronomic experiences, the different touchpoints within the customer journey and their relationship to experience outcomes. The development of hybrid gastronomic experiences offers both opportunities and challenges for the future. Originality/value This quantitative and qualitative literature analysis underlines the need for a more holistic approach to gastronomic experiences, covering different experiential phases and contexts of production and consumption.

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Section: The Evolution Of Experience Conceptsmentioning

confidence: 99%

Section: Phases Of Gastronomic Tourism Experiencesmentioning

confidence: 99%

Section: Phases Of Gastronomic Tourism Experiencesmentioning

confidence: 99%

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Evolving research perspectives on food and gastronomic experiences in tourism

Richards

2021

IJCHM

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“…For example, Femenia-Serra and Gretzel (2020) explored influencer endorsement in destination marketing by specifically examining the travel influencer endorsement. Seeler et al (2019) indicated that travelers are encouraged by destination marketers to share their travel experiences and serve as influencers to attract future tourists. Xu and Pratt (2018) studied the effectiveness of SMI endorsement on promoting travel destinations and revealed that SMI-consumer similarity and SMI-destination similarity lead to a higher intention to visit the endorsed destinations.…”

Section: Literature Reviewmentioning

confidence: 99%

“…A successful digital campaign heavily counts on the number of individuals sharing the sponsored message (Hudson et al , 2015). Consumers are encouraged to share advertising posts created by marketers (Berger and Iyengar, 2013) or post their own consumption experiences (Seeler et al , 2019) on their online social networks. Previous research demonstrated that one’s intention to share a post increases when he or she favors this message (Chu, 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

How social media influencer’s event endorsement changes attitudes of followers: the moderating effect of followers’ gender

Sun

Leung

Bai

2021

IJCHM

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Purpose This paper aims to study how a social media influencer (SMI) endorsement affects followers’ event attitude and behavioral intentions. More importantly, it comparatively examines the role of followers’ gender in event SMI marketing effectiveness. Design methodology approach Based on the congruity theory of attitude change, the current study developed an integrated framework of SMI marketing. In total, 335 online surveys were collected. Partial least squares structural equation modeling and multi-group analysis were conducted to test the hypotheses. Findings Results show that a follower’s attitude and behavioral intentions toward the event are affected by his or her influencer attitude. The present study also finds that follower’s social media post attitude plays a mediating role. Moreover, female followers are impacted more directly by their influencer attitude, while male followers are affected more indirectly through their attitude toward the social media posts. Research limitations implications The current study not only extends the event literature on SMI marketing but also provides recommendations for event professionals on SMI selection. Originality value This study examines SMI endorsement as a relatively new marketing tool in the event setting. It also is a pioneer study in testing the effect of social media followers’ gender differences.

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Enhancing Trust and Empathy in Marketing: Strategic AI and Human Influencer Selection for Optimized Content Persuasion

Zhang,

Zhu,

Chen

et al. 2024

J of Consumer Behaviour

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Compared to human influencers, AI influencers offer advantages such as low cost, high efficiency, and fairer handling of objective tasks. However, they are believed to have shortcomings in perception and empathy abilities. How can companies select the more appropriate promoter between AI influencers and human influencers based on their marketing content? How can enterprises design more persuasive marketing content according to the type of influencer? Three behavioral experiments were conducted in this paper. The results indicate that when AI influencers post marketing content with functional advertising appeal, they can significantly enhance people's perceived trust. When human influencers share marketing content with experiential advertising appeal, they can significantly improve people's perceived empathy. Consumers with lower levels of knowledge are more susceptible to the matching effect of influencer type and advertising appeal type on the persuasive effect of marketing content than those with higher levels of knowledge. The conclusions of this study assist enterprises in scientifically matching influencer types with advertising appeals. By choosing influencers based on the nature of the marketing content or designing suitable marketing content based on the influencer type, companies can maximize marketing effectiveness. This refined marketing strategy not only improves the persuasive effect of the marketing content but also strengthens the brand's market competitiveness.

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Exploring the drivers behind experience accumulation – The role of secondary experiences consumed through the eyes of social media influencers

Cited by 38 publications

References 50 publications

Evolving research perspectives on food and gastronomic experiences in tourism

Evolving research perspectives on food and gastronomic experiences in tourism

How social media influencer’s event endorsement changes attitudes of followers: the moderating effect of followers’ gender

Enhancing Trust and Empathy in Marketing: Strategic AI and Human Influencer Selection for Optimized Content Persuasion

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