Exploring the effect of an enhanced e-commerce institutional mechanism on online shopping intention in the context of e-commerce poverty alleviation

Han, Feiyan; Li, Bo

doi:10.1108/itp-12-2018-0568

Cited by 30 publications

(32 citation statements)

References 90 publications

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“…The present study used the method of the cluster analysis to identify the segments and the cluster of the rural consumers that will help in position their product and services in a better way. Along with positioning the product and exploring the buying intention of the rural consumers, there is an ardent need to establish proper infrastructure of e-commerce to serve the consumers of the rural areas (Han & Li, 2020;McHugh, 2014;Sousa et al, 2020). The outcomes of the study will guide in exploring the requirements to establish proper e-commerce infrastructure to serve the consumers of the rural area.…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention

Ghosal

Prasad²,

Behera

et al. 2021

Paradigm: A Management Research Journal

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E-commerce is an undeniable growth opportunity. The infrastructure of e-commerce has been successful in making their system resilience in this age of VUCA (volatility, uncertainty, complexity and ambiguity). Besides during the time of pandemic, e-commerce have accomplished in meeting the demand of the consumers crossing various obstacles and scarcity of resource across the colours of socio-economic stratification of India. A detailed investigation of social, cultural, behavioural norms along with effect of socio-cultural regions has been investigated to strengthen the research. The method of cluster analysis has been used to segment the consumers into homogeneous subsets. The implied findings of this research will help the digital entrepreneurs to know their target consumers. Through cluster analysis, six clusters have been identified and they are named as, (a) Advanced changers; (b) Price sensitive; (c) Enthusiasts; (d) Realistic and logical; (e) Conservatives; (f) Unconcerned. The outcomes of this research can help the strategy managers and intrapreneurs to make informed decisions. This study can be of value addition for startups, digital entrepreneurs to start their own business through online shopping portals. The extracted results can help the marketing managers to know about the specific attributes of the consumers of rural areas which will lead to framing strategy according to market design, market space and marketplace.

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Section: Theoretical Implicationsmentioning

confidence: 99%

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention

Ghosal

Prasad²,

Behera

et al. 2021

Paradigm: A Management Research Journal

View full text Add to dashboard Cite

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“…Shopping online causes customers' higher levels of risk and uncertainty than purchasing from physical retail stores. This is because the customer is not certain whether the product will actually be delivered or whether the correct cost transaction will be carried out (Han & Li 2019). Therefore Hossain (2019) and Ma, Jang and Lai (2020) argued that when purchasing online customers expect price discounts and mechanisms put in place by the online retailer to reduce uncertainty and risk.…”

Section: Link Between Uncertainty Of Transaction Cost Economics and Price And Risk Reduction In E-business-to-consumer Transactionsmentioning

confidence: 99%

“…https://www.jefjournal.org.za Open Access (Han & Li 2019). Significant growth in online retailing, especially in emerging countries such as South Africa in recent years, provides promising commercial potential.…”

Section: Introduction Orientationmentioning

confidence: 99%

The influence of transaction cost variables on e-buyer satisfaction and loyalty: An e-business-to-consumer retailer context

Meyer-Heydenrych

Niemann-Struweg

2021

Journal of Economic and Financial Sciences

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Orientation: Considering the shifts in online buyer behaviour in the past few years, e-buyer satisfaction and loyalty should be at the forefront of any business strategy.Motivation for the study: Despite the confluence of transaction cost economics (TCE) and marketing, which predominantly appeared in relationship marketing and international marketing studies, there is a scarcity specifically of studies of the convergence of online retailing and TCE.Research purpose: This study therefore advances the convergence of TCE and marketing research to describe the influence of online retail transaction cost variables (specifically, uncertainty and asset specificity) on e-buyer satisfaction and loyalty. In this study, uncertainty in the TCE is linked to online price and risk reduction, whilst asset specificity refers to special offers online.Research approach/design and method: A quantitative, descriptive research design was followed, and 355 responses from e-buyers were analysed through structural equation modelling.Main findings: The key findings of the study show that reducing uncertainty is the strongest predictor of e-buyer satisfaction and loyalty.Practical/managerial implications: This implies that online retailers need to focus on developing marketing and online retail strategies that, from an economic perspective, unambiguously communicate all terms and conditions of the costs involved and provide alternative, safe payment options.Contribution/value-add: These results further imply that TEC could be refined to ensure e-buyer satisfaction on loyalty from an online retail perspective and to focus on the role and relevance of uncertainty and asset specificity.

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“…Perkembangan e-commerce telah memberikan kesempatan bagi masyarakat di pedesaan dan perkotaan untuk menikmati aktivitas belanja online [7]. Semakin canggihnya teknologi digital saat ini, maka akses masyarakat dalam melakukan transaksi elektronik akan semakin mudah.…”

Section: Pendahuluanunclassified

Multiplatform-Based Digital Market Designs as Marketing and Sales Media of MSME Products in Pleret Village

Kamal¹,

Ruscitasari²,

Hendriana³

et al. 2021

Telematika

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Purpose : This study aims to design a multiplatform-based digital market to help rural MSMEs (Micro, Small, Medium Enterprises) market and sell their products in order to increase the competitiveness of MSMEs.Design/methodology/approach : The design of the digital platform of Ngedolke.com used a design thinking strategy. This study used the black box method to test the functional suitability of the developed application.Findings/result : This study produces an analysis and system design that is used to develop the digital platform of Ngedolke.com. Thus, it can be used to develop the system further.Originality/value/state of the art : The difference between this study and previous studies lies in the use of system design of a design thinking strategy. Besides, the technology used is multiplatform-based.

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Exploring the effect of an enhanced e-commerce institutional mechanism on online shopping intention in the context of e-commerce poverty alleviation

Cited by 30 publications

References 90 publications

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention

The influence of transaction cost variables on e-buyer satisfaction and loyalty: An e-business-to-consumer retailer context

Multiplatform-Based Digital Market Designs as Marketing and Sales Media of MSME Products in Pleret Village

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