“…Nevertheless, for some CS compounds, in particular for dicyanodistyrylbenzenes, medium to high luminescence has been observed in solution. 33,[38][39][40][41][42] For some bright molecules in solution, the extension of the conjugation or a donor-acceptor charge transfer is claimed to explain partial rigidification of the molecule allowing the intramolecular motions to be limited; 38,39 however, there are some examples for which it is difficult to consider the rigidification of the conjugated system for justifying the suppression of the nonradiative decay. 40,41 Recently, J. Gierschner et al showed for dicyanodistyrylbenzene derivatives, bearing alkoxy groups on the external or central phenyl groups with cyano groups either in the inner (-α) or outer (-β) position of the vinylene units, that only the β-derivatives have high emission in chloroform solution.…”