2024
DOI: 10.1108/ijphm-06-2023-0056
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Exploring the emotions and decision-making of consumers for elective healthcare and hedonic adaptation

Vanessa Quintal,
Abhinav Sood,
Ian Phau

Abstract: Purpose The paper aims to empirically test a framework to predict the desire and intention to engage with an elective health-care procedure and implement a methodology to test the anticipated positive and negative emotions in hedonic adaptation to an elective procedure. Design/methodology/approach Two studies in USA and Australia (N = 1,200) confirmed the psychometric properties of the key constructs under the chemical peel condition. Two further studies in the USA and Australia (N = 1,100) explored the rese… Show more

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