Exploring the growing link of ethnic entrepreneurship, markets, and Pentecostalism in London (UK)

Abstract

While many issues about the entrepreneurial engagements of African-Caribbean (AC) have been discussed in the literature; there is far less studies documented about the link of these activities to faith, especially in the context of Pentecostalism. Hence, this research unravels how membership of Pentecostal fellowships aids the entrepreneurial activities of AC members.

Women-entrepreneurship, religiosity, and value-co-creation with ethnic consumers: revisiting the paradox

“…Interestingly, it also relates to the marketing transactions between members of these faith-based movements. Gbadamosi's (2015) finding show how some branches of these Pentecostal churches in the UK do not only have business directory to encourage members to choose from when they need to make purchase decisions, but also provide various business training programmes such as customerservice to member entrepreneurs. This tends to reinforce the trust that customers within this folds have concerning brands provided by these businesses more than those associated with equivalent offerings from other alternative sources.…”

“…Expectedly, there are many other contentions and postulations around this phenomenon, some of which could be positioned within the Christianity context. However, with the exception of a few such as Nwankwo and Gbadamosi (2013) and Gbadamosi (2015), this research attention is inadequately positioned on Pentecostalism. Ironically, this religious movement has been shown as a rapidly growing faith-based domain in the world (Robbins, 2004;Hüwelmeie, 2011;Haynes, 2013).…”

“…Undesirably, it is inextricably linked to entrepreneurship which, in its classic role involves combining resources in a novel way for creating something of value (Aldrich and Waldinger, 1990). As the field of entrepreneurship, in its broad sense, is considered a popular and fertile research area (Blackburn and Kovalainen, 2009;Gbadamosi, 2015;Odoom et al, 2017); female entrepreneurship also is incontestably a contemporary issue and has attracted a growing attention of various researchers and policy makers in recent times (Hattab, 2012;Sullivan and Meek, 2012). The unfolding argument on the topic is two-fold.…”

“…This diversity about interest and attitudes to entrepreneurship also applies within women as it has been found that highly educated women, as a group, regard entrepreneurship as a challenge and were prepared to take risk (Mani, 2011). Meanwhile, while, the link between religion and business has been documented in the literature (David, 1998;Weber, 2002;Nwankwo and Gbadamosi, 2013;Gümüsay, 2015;Gbadamosi, 2015), there is a dearth of studies that specifically link Pentecostalism, women entrepreneurship, and value co-creation, especially in the British marketing environment. Hence, this study is positioned to fill a palpable lacuna in the literature and enrich the extant knowledge in this chosen context.…”

Evaluation of Knowledge Transfer Practices From a Leibniz Perspective

“…From this perspective (Aydin, 2012;Faulkner & Kent, 2001) develop and examine the nature of innovative truth, as it applies to elements of culture and defines this interaction as a clear reflection of the importance of understanding innovation from a personal perspective before it is utilised or exchanged. For example, (Gbadamosi, 2015) focuses on the point that people from ethnic minority backgrounds are disadvantaged in the pursuit of careers, specifically due to the misinterpretation of the innovation required to be successful in a particular field. Whereby, this may be partly due to the cultural differences in the interpretation of innovation factors available to them and which are identified as a success (Aydin, 2012;Faulkner & Kent, 2001).…”