Exploring the Implications of the Internet for Consumer Marketing

The impact of using non-media information sources on the future use of mass media information sources: The mediating role of expectations fulfillment

“…The internet represents an efficient medium for accessing, organizing and communicating tourist information (Peterson, Balasubramanian and Bronnenberg 1997). It has a clear advantage over traditional media (Kaid 2002), giving unique benefits which are unavailable in traditional media environments (Ghose and Dou 1998).…”

The assessment of usability of electronic shopping: A heuristic evaluation

“…Grewal et al (1999) claim that electronic shopping can provide an extremely high level of convenience for those whose time costs are perceived to be too high to invest in conventional shopping. Other incentives for consumers to use electronic shopping include broader selections (Jarvenpaa and Todd, 1997), competitive pricing, and greater access to information (Peterson et al, 1997). A study by Kehoe et al (1998) indicated that for about 40% of the respondents, electronic shopping was their primary use of the web.…”

Riscos Percebidos Na Aquisição De Serviços Hoteleiros Online: Fatores Determinantes Das Estratégias De Redução E Suas Relações Com as Características Demográficas Do Consumidor

“…Por meio dela, é possível buscar, organizar e compartilhar as informações obtidas com outros usuários também conectados em outros locais (Peterson, Balasubramanian & Bronnenberg, 1997).…”