2019
DOI: 10.1002/jcop.22192
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Exploring the “like” in the psychological interaction of users on fan community: A netnography analysis

Abstract: Little is known about the psychology behind fans joining fan community pages in a blog context; the factors driving them to like, share, and comment on posts on fan community pages; or the manner in which fans experience and interact with such pages. These topics were not given sufficient explanation in past research. This study aimed to explore the special situations and unique online experiences that fans community experience in a blog context. A netnography analysis was conducted through online interviews a… Show more

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Cited by 7 publications
(6 citation statements)
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References 34 publications
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“…Future studies by our group will be focused on expanding drug searches on less accessible areas of the web such as the deep web and the darknet . A qualitative/netnographic approach (Loi et al, 2017;Wang, 2019) will be needed as well to better assess the levels of online information relating to the possible psychonauts' preference between analogs and their motivation for use, that is, recreational or selfmedication purposes. As previous studies have highlighted their importance in NPS-based studies , next NPS.Finder R -based projects will need to focus as well on further languages, for example, Chinese, Japanese, and Arabic.…”
Section: Limitationsmentioning
confidence: 99%
“…Future studies by our group will be focused on expanding drug searches on less accessible areas of the web such as the deep web and the darknet . A qualitative/netnographic approach (Loi et al, 2017;Wang, 2019) will be needed as well to better assess the levels of online information relating to the possible psychonauts' preference between analogs and their motivation for use, that is, recreational or selfmedication purposes. As previous studies have highlighted their importance in NPS-based studies , next NPS.Finder R -based projects will need to focus as well on further languages, for example, Chinese, Japanese, and Arabic.…”
Section: Limitationsmentioning
confidence: 99%
“…Future studies by our group will be expanding drug searches on less accessible areas of the web, such as the deep web and the darknet. [30] A qualitative/netnographic approach [51] [52] will be needed as well, to better assess the possible psychonauts' preference between SC analogues and their motivation for use. Since previous studies have highlighted their importance in NPS-based studies, [53] next NPS.Finder®-based research will need to focus as well on further languages, e.g.…”
Section: Limitationsmentioning
confidence: 99%
“…These capabilities and characteristics of netnography support the rationale behind the prescription of the methodology instead of the popular decision tree and other extensively used techniques that are not enjoying similar benefits in insights and richness of data. Few of the recent influential publications that have entrusted and discussed the netnography technique as a tool to yield customer insights are Eaton and Pasquini (2020); Tavakoli and Wijesinghe (2019); Wang (2019a); Wang (2019b); Xharavina et al (2019); Lund et al (2019); Toledano (2017); Thanh and Kirova (2018); and Weijo et al (2014).…”
Section: Qualitative Consumer Research and Netnographymentioning
confidence: 99%