“…First, our study speaks to past research on consultants. Unlike earlier work that focuses mainly on consultants' client-facing role, boundaries in consultant-client relationship and the liminality involved herein (Hartley et al, 2019), our study explores their consultancy-facing role. Further, the relatively limited body of work on consultants' consultancy facing role has focused on identity and relationships and specifically their implications (e.g., Bouwmeester et al, 2021;Costas, 2012Costas, , 2013Gill, 2015;Hoyer, 2022).…”