“…Besides acceptance, entrepreneurial behaviour online selling requires embroidery business actors to carry out stages in online selling, which consist of understanding the customer, approach, needs discovery, presentation, close and follow-up ( Hanggono & Handayani, 2015;Masud, Nurfadhilah, Tijjang, & Ali, 2022;Al-Omari, AlZgool, Ahmed, Pahi, & AlMaamary, 2022). Therefore, the third hypothesis proposed in this study is: H 3 : Entrepreneurial behaviour in online selling significantly affects company performance.…”