2022
DOI: 10.1111/ijcs.12863
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Exploring the patterns in political consumption: A review and identification of future research agenda

Abstract: Of late, political consumption (PC) has gained currency within the marketing and management literature, however, due to its cross‐disciplinary nature, it is also one of its more fragmented concepts. Based on a theme‐based structured systematic review of the literature, we adopt a wide conceptualization of the term and examine prior used methods and research themes. We offer several important contributions. First, we present the current state of PC literature, and show that the emergent literature streams on th… Show more

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Cited by 3 publications
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