2015
DOI: 10.1166/asl.2015.6010
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Exploring the Relationship of Distribution Channel Role to Trust and Purchase Intention of Microinsurance

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“…For example, those are perceived usefulness, ease of use, risk, or security (Chen & Li, 2017;Mondego & Gide, 2018), perceived convenience and benefits (Gao & Waechter, 2017), and perceived value (Sundjaja & Tina, 2019). On the other hand, trust is affected by other factors, such as perceived ease of use, perceived usefulness, structure assurance, and ubiquity (Yan & Yang, 2015), reputation and reference group (Wu & Zhang, 2017;Mondego & Gide, 2018), client value or benefits (Djojo, Arief, & Heriyati, 2015). Those researchers confirm that trust can affect or be affected by several factors.…”
Section: Introductionmentioning
confidence: 99%
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“…For example, those are perceived usefulness, ease of use, risk, or security (Chen & Li, 2017;Mondego & Gide, 2018), perceived convenience and benefits (Gao & Waechter, 2017), and perceived value (Sundjaja & Tina, 2019). On the other hand, trust is affected by other factors, such as perceived ease of use, perceived usefulness, structure assurance, and ubiquity (Yan & Yang, 2015), reputation and reference group (Wu & Zhang, 2017;Mondego & Gide, 2018), client value or benefits (Djojo, Arief, & Heriyati, 2015). Those researchers confirm that trust can affect or be affected by several factors.…”
Section: Introductionmentioning
confidence: 99%
“…and Fang et al (2011) to fit the context of the online transaction. Moreover, items for measuring trust are fromDjojo et al (2015) andFang et al (2011). The factors of the trust consist of belief, competence, ability, honest, utmost good faith, obligation, and reputation.…”
mentioning
confidence: 99%