“…The VBN theory classified pro-environmental behaviours into four different major groups including Activism, non-activist public-sphere, private sphere, and behaviours in organizations (Stern, 2000;Stern et al, 1999). Many researchers tested VBN theory, which has exclusively concentrated on private-sphere pro-environmental behaviours of individuals and consumers (Gkargkavouzi et al, 2019;Li et al, 2018;Onel & Mukherjee, 2017;Fornara, Pattitoni, Mura, &Strazzera, 2016;Kim, Lee & Yang, 2015;Ylä-Mella et al, 2015;Jakovcevic & Steg, 2013;Henry & Dietz, 2012;Steg, Dreijerink, &Abrahamse, 2005;Stern, 2000). However, few studies have been focusing on this theory from a Business manager's point of view (Vanderploeg & Lee 2019;Papagiannakis & Lioukas, 2012;Andersson, Shivarajan, & Blau, 2005).…”