Exploring the Role of Influencers and Customer Engagement on Purchase Intention in TikTok Live Streaming Shopping

Lin, Qianyu; Nuangjamnong, Chompu

doi:10.2139/ssrn.4295862

Cited by 3 publications

(5 citation statements)

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“…Chen et al (2020) focused on positive impact of live streaming commerce from product, streamers, and live streaming platform perspectives and satisfaction on consumers' repurchase intention. Qian (2021) confirmed that satisfaction, trust, and perceived enjoyment positively influence consumer repurchase intention. Although Meng and Lin (2023) revealed that the live streamers' characteristics and consumers' perceived value could be a powerful determinant through trust for consumers' repurchase intention, there are still gaps that need to be filled out by further studies.…”

Section: Literature Review Live Streaming Commercementioning

confidence: 59%

Understanding the Effects of Live Streaming Commerce Features on Chinese Consumers’ Repurchase Intention: A Conceptual Analysis

Zhu,

Vijayan,

Zhang

2023

IJARBSS

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China is currently witnessing a significant surge in the field of live streaming commerce, as it integrates the functionalities of e-commerce and live streaming. The challenge that live streaming commerce retailers often face is how to effectively retain customers, given that consumers have easy access to other e-commerce platforms and can easily switch between them. Owing to the paucity of literature on live streaming commerce consumers' repurchase intention, the research proposes a conceptual framework to examine the factors impacting repurchase intention among Chinese live streaming commerce consumers. This study investigates how live streaming shopping features such as social presence, telepresence, and ubiquity influence consumers' repurchase intention through perceived enjoyment and perceived usefulness utilizing the S-O-R model. The research will help live streaming practitioners to retain consumers and build lasting relationships with them. Moreover, live streaming marketers will benefit from the study to establish efficient marketing strategies to improve their business performance.

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Section: Literature Review Live Streaming Commercementioning

confidence: 59%

Understanding the Effects of Live Streaming Commerce Features on Chinese Consumers’ Repurchase Intention: A Conceptual Analysis

Zhu,

Vijayan,

Zhang

2023

IJARBSS

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“…Overuse of the app allows reuse by customers for other purchases. Customer engagement as well as influencing credibility can influence their purchase intentions (Lin & Nuangjamnong, 2022). H5: Shopping Engagement has positive effects on Intention to Buy.…”

Section: Relationship Between Shopping Engagement and Intention To Buymentioning

confidence: 99%

“…This study found that user engagement in mobile applications increases customers' purchase intention. Lin & Nuangjamnong (2022) found that user engagement as well as Influencer credibility, that is, their beauty, reliability, and knowledge can affect consumers' intentions make a purchase. Zheng et al (2022) found that user the urge to purchase can be increased by engagement activities like going to stores, leaving likes, and commenting.…”

Section: The Effect Of Shopping Engagement On Intention To Buymentioning

confidence: 99%

The Role of Shopping Engagement and Customer Experience on Intention to Buy based on Technology Acceptance Model in Gen Z

Dwipradhana,

Marsasi

2024

JDM

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The research aims to find out the relationship between shopping gamification, focused attention, shopping enjoyment, and intention to buy mediated by shopping engagement in Generation Z in online food delivery apps. Indonesian consumer’s shopping habits on the internet have grown rapidly recently. The majority of Indonesian consumers prefer to use mobile apps on their smartphones. Customer experience added as a novelty to the research and Technology Acceptance Model is used as the main theory in this study. The method in this study uses a quantitative approach using purposive sampling technique that produces 195 samples. This study found that customer experience did not influence shopping engagement. Purchasing intentions are positively influenced by shopping engagement. This study is useful for online food delivery app managers so it can provide exclusive offers to users to increase shopping engagement. This research shows that a good customer experience may be able to increase customer engagement while shopping, however it does not necessarily have a positive impact on customer loyalty levels.

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“…LSSC enables high-quality consumer interactions, and its accessibility through the internet, without technical constraints, allows anyone to engage with platforms Wang (2019) easily. However, as the LSSC landscape becomes more crowded with merchants, the level of competition escalates (Qian, 2021). To stay profitable, especially with the anticipated release of China's demographic dividend, merchants need a thorough understanding of the consumer experience and shopping behaviors within LSSC settings (Qian, 2021).…”

Section: Introductionmentioning

confidence: 99%

“…However, as the LSSC landscape becomes more crowded with merchants, the level of competition escalates (Qian, 2021). To stay profitable, especially with the anticipated release of China's demographic dividend, merchants need a thorough understanding of the consumer experience and shopping behaviors within LSSC settings (Qian, 2021). As the number of merchants, platforms, and practitioners grows, the LSSC sector in China is nearing saturation, signaling a slowdown in overall growth rates and marking the onset of an era where competition for consumer attention intensifies (Wu & Huang, 2023).…”

Section: Introductionmentioning

confidence: 99%

Effect of Interaction Stimuli in Live Streaming Social Commerce on Consumer Shopping Intention: A Conceptual Study

Lulu,

Zolkepli

2024

IJARBSS

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Exploring the Role of Influencers and Customer Engagement on Purchase Intention in TikTok Live Streaming Shopping

Cited by 3 publications

References 0 publications

Understanding the Effects of Live Streaming Commerce Features on Chinese Consumers’ Repurchase Intention: A Conceptual Analysis

Understanding the Effects of Live Streaming Commerce Features on Chinese Consumers’ Repurchase Intention: A Conceptual Analysis

The Role of Shopping Engagement and Customer Experience on Intention to Buy based on Technology Acceptance Model in Gen Z

Effect of Interaction Stimuli in Live Streaming Social Commerce on Consumer Shopping Intention: A Conceptual Study

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