Exploring the Role of Media in Remote Acculturation of the Korean Wave in Indonesia

Abstract

As globalization consistently increases cultural interaction, acculturation extends beyond traditional immigration scenarios. A significant concept is identified-remote acculturation-which highlights the role of media as a primary facilitator. This study delves into the role of media in the remote acculturation process within the context of the Korean Wave in Indonesia. This study employed a qualitative research design to analyze data in-depth that has been obtained from secondary sources compiled by previous studies, official documents online, information from mass media, and social media. The results of this study revealed that (1) television and radio played pivotal roles in facilitating the remote acculturation conditions during phases 1.0 and 2.0 of the Korean Wave, (2) streaming media and social network services emerged as additional facilitators in phases 3.0 and 4.0, and (3) in the orientation process, the Korean Wave successfully integrated with Indonesian culture. Further, the remote acculturation of the Korean Wave in Indonesia is a successful phenomenon, facilitated by various media. This study provided important insights for academics, policymakers, and media practitioners seeking to comprehend the impact of media on remote acculturation processes. Its significance lies in the scarcity of research addressing remote acculturation, particularly regarding the Korean wave as a central phenomenon in this process. Consequently, this research has the potential to contribute to the advancement of cross-cultural understanding globally.