2021
DOI: 10.3390/ijerph18147295
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Exploring the Social Networks’ Use in the Health-Care Industry: A Multi-Level Analysis

Abstract: The application of social networks in the health domain has become increasingly prevalent. They are web-based technologies which bring together a group of people and health-care providers having in common health-related interests, who share text, image, video and audio contents and interact with each other. This explains the increasing amount of attention paid to this topic by researchers who have investigated a variety of issues dealing with the specific applications in the health-care industry. The aim of th… Show more

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Cited by 27 publications
(11 citation statements)
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“…An important aspect when using social media and blogs as information resources is to evaluate their suitability for the individual characteristics of the user. A recent literature review highlights the importance of using social media in the healthcare industry and raises the need for health organizations develop a strategic plan for digital communication, considering the impact of social networks have as a powerful tool for empowering people by providing informational and emotional support [ 61 ].…”
Section: Discussionmentioning
confidence: 99%
“…An important aspect when using social media and blogs as information resources is to evaluate their suitability for the individual characteristics of the user. A recent literature review highlights the importance of using social media in the healthcare industry and raises the need for health organizations develop a strategic plan for digital communication, considering the impact of social networks have as a powerful tool for empowering people by providing informational and emotional support [ 61 ].…”
Section: Discussionmentioning
confidence: 99%
“…Innovation adaption was measured through a 7-item scale, which was used in prior studies and adapted from [ 51 , 52 ].…”
Section: Methodsmentioning
confidence: 99%
“…These solutions offer real-time communication between clinics and patients, engaging them in ongoing dialogues beyond doctor consultations. This allows provision of healthcare information, follow-up of treatments and questions to be answered, and the development of more efficient and customer-oriented processes and of closer relationships with patients [31]. In addition, the digital platforms offer opportunity to present information about the participating organizations, to inform and keep the public up to date with themes of public interest, and to report about internal research activities [32].…”
Section: The Pandemic Accelerates the Digitalization Of Healthcarementioning
confidence: 99%