Export Market Orientation for Manufacturing Small-Medium Enterprises in East Java Indonesia

Abstract

Abstract. The best value creation for customers is a key to be able to achieve the survival and best performance of business in the long run. It can only be achieved if a business organization has a market orientation. Export market orientation according to some authors also referred to as advanced of market orientation is generally only be done by large companies. However, in this study tried to describe the implementation of the export market orientation in manufacturing SMEs East Java Province in Indonesia, and then determine how far the level export market orientation descriptively using five Sturges criteria.Indicators of export market orientation refers to indicators developed by many authors with modifications in the context of SMEs in East Java. Sampling study conducted on 200 SME Manufacturing in East Java which has been exporting for at least the past three years.The results showed that in general the export market orientation Manufacturing SMEs in East Java is at a level of 3.15 on Sturges criteria, indicating that the export market orientation of manufacturing SMEs in East Java in general are quite good criteria. The results of these studies indicate that SMEs are generally able to implement an expanded concept of market orientation in the international environment.