The effects of p38 mitogen‐activated protein kinases on ultraviolet (UV) B irradiation–induced activator protein 1 (AP‐1) activation were studied in a human keratinocyte cell line, HaCaT. The HaCaT cells were stably transfected with a plasmid containing a promoter fragment of human collagenase 1 driving a luciferase reporter gene. There is an AP‐1–binding site within this fragment, without any other known transcription factor–binding sites. As we reported previously, UVB significantly induces activation of AP‐1 and p38 in HaCaT cells. SB202190, a p38‐specific inhibitor, inhibits UVB‐induced p38 activation and c‐fos gene expression. In the present study, we further examined the role of p38 in UVB‐induced AP‐1 activation. We observed that SB202190 strongly inhibited UVB‐induced AP‐1 transactivation at different time points and UVB doses in transfected HaCaT cells. Furthermore, SB202190 markedly inhibited UVB‐induced AP‐1 DNA binding as determined by mobility shift analyses. These results suggested, for the first time, that activation of p38 is required for UVB‐induced AP‐1 activation in human keratinocytes. In addition, a potential mechanism of UVB‐induced AP‐1 activation through p38 is to enhance AP‐1 complex binding to its target DNA. Because c‐fos gene expression plays a critical role in UVB‐induced AP‐1 activation and p38 is required for UVB‐induced c‐fos gene expression in HaCaT cells, as reported previously, a potential UVB signaling cascade for AP‐1 activation in human keratinocytes has been determined. This cascade involves UVB, p38 activation, c‐fos gene expression, and AP‐1 activation. Mol. Carcinog. 28:196–202, 2000. © 2000 Wiley‐Liss, Inc.