“…The sampling was perceptibly significant, as it considered all companies with profiles on Instagram ® , whose sum includes 80% of the entire sector (Table 4). In practice, our study outperformed the recent market contributions with relevant samples driven by interviews such as Arnold et al [50], Bıçakcıo glu-Peynirci and Tanyeri [51], Dhaundiyal and Coughlan [52], Fan et al [53], Förster et al [54], Le et al [55], Mukti et al [56], Padilla-Lozano and Collazzo [57], Saabye et al [58], Schnurr et al [59], and others.…”