Fabbisogni e scelte linguistiche nella comunicazione turistica in Italia, con particolare riferimento alla lingua tedesca

Costa, Marcella

doi:10.1515/soci-2018-0009

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“…Studi sulle visite guidate si focalizzano, per esempio, sulle strategie di orientamento del turista (cf. Costa/Ravetto 2018;Ravetto 2014), sulle dinamiche di interazione tra madrelingua e non madrelingua (cf. Costa 2013Costa , 2016, sulla sollecitazione delle emozioni (cf.…”

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La comunicazione turistica plurilingue: il Progetto “Museo poliglotta"

Carobbio,

Lombardi

2024

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Tourism communication, especially since the digital turn, has registered several attempts to open to new forms of multilingualism. For instance, the traditional multilingual experience offered by guided tours and audio guides has now been enhanced by social networking tools. Recent research points to the need of interdisciplinary work at the crossroads of linguistics, media sciences and museum studies to investigate communication strategies and linguistic devices by means of which an international audience of tourists can be addressed and get involved in museums in the digital age. The present paper illustrates the first findings of the project “Museo poliglotta”, a project run by two universities in the Italian towns of Bergamo and Brescia in cooperation with local museums with the goal of producing digital multilingual contents for international museum visitors. The empirical part of the paper describes a workshop activity in which students developed Instagram reels in Italian, German and English on the figure of the well-known Italian composer Gaetano Donizetti. A number of observations lead to the conclusion that synergies between language research and foreign language teaching on the one hand and museum institutions on the other can bring about important benefits for all parties involved, in particular the possibility to offer professionalising training in the academic world and stimuli to innovate and improve multilingual communication in the museum sector.

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La comunicazione turistica plurilingue: il Progetto “Museo poliglotta"

Carobbio,

Lombardi

2024

View full text Add to dashboard Cite

show abstract

Fabbisogni e scelte linguistiche nella comunicazione turistica in Italia, con particolare riferimento alla lingua tedesca

Cited by 1 publication

References 5 publications

La comunicazione turistica plurilingue: il Progetto “Museo poliglotta"

La comunicazione turistica plurilingue: il Progetto “Museo poliglotta"

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