“…This integration, which derives from firms' experiences, tacit knowledge, and unique complex combinations of resources, affects the creation of valuable outputs [15,25]. The literatures in marketing, management, and entrepreneurship have suggested several major capabilities, such as marketing capabilities, technology capabilities, information technology capabilities, research and development (R&D) capabilities, management-related capabilities, operational capabilities, design capabilities, and innovation capabilities [3,7,20,21,[24][25][26][27][28][29][30][31]. These capabilities can be deployed to reduce costs and to create sustainable competitive advantages [32].…”