Factors Affecting Consumer Behaviour Towards the Consumption of Foreign FMCG Products
Abirami Mohan,
Raja Rajeswari Ganesh,
Balaji Jayakrishnan
Abstract:Purpose: Understanding how consumers feel about buying Fast-Moving Consumer Goods (FMCG) from other countries is an important topic for researchers around the world. The goal of this investigation is to identify the elements determining consumer preferences.
Methodology: This study uses analysis of variance (ANOVA) to determine the relevance of the factors determining customers' preferences towards foreign FMCG items. In order to investigate the effects of several variables, including cultural considerations… Show more
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