Factors Affecting Intention to Purchase Green Products in Vietnam

Nguyen, Thi Kim Chi; Nguyen, Dat Minh; Trinh, Van; Tran, Thi Phuong Diu; Cao, Tuan Phong

doi:10.13106/jafeb.2020.vol7.no4.205

Cited by 54 publications

(61 citation statements)

References 19 publications

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“…Schultz et al (2005) propose that environmental concern encompasses three related aspects: concern for the self (egoistic), concern for others (altruistic) and concern for the environment (biospheric). In more detail, the levels of concerns for the environment include three categories: egoistic (concerns for personal health and wellbeing), social altruistic (concern for others, community and future generations) and/or biospheric (concern for nature and wildlife) (Nguyen et al, 2020). From another perspective, it has three dimensions: cognitive, affective and behavioral aspects.…”

Section: 4mentioning

confidence: 99%

Investigating consumers' behavioral intentions toward suboptimal produce: an extended theory of planned behavior – a cross-cultural study

Adel

Dai

Roshdy

2021

BFJ

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PurposeThis study extends the theory of planned behavior (TPB) through the inclusion of motivating variables for suboptimal produce preference (i.e. environmental concern, food waste awareness, and familiarity), and demotivating variables (i.e. health consciousness and risk perception) to investigate behavioral intentions toward suboptimal produce.Design/methodology/approachA quantitative research methodology using the online survey technique is employed to collect cross-cultural data from respondents from China (n = 430) and Egypt (n = 441). Structural equation modeling (SEM) via SmartPLS v.3.2.9 is used to analyze data.FindingsThe proposed extended TPB model could enhance predicting consumers' behavioral intentions toward suboptimal produce except for “environmental concern” since it has been found that environmental concern has a nonsignificant effect on consumers' attitudes and behavioral intentions toward suboptimal produce in both countries. The results also reveal that the proposed extended TPB constructs could predict 79.9% of intentions to purchase suboptimal produce and 65.3% of the variance in intentions to recommend such produce for others.Originality/valueThis study is one of the few attempts that investigates the suboptimal food consumption based on a theoretical lens by extending the TPB model. Previous studies on suboptimal food do not pay attention to the demotivating variables such as health consciousness and risk perception, and thus, this thesis represents the first effort that sheds light on such variables. Moreover, prior investigation on such issues in Egypt and China as a cross-cultural research has not existed.

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Section: 4mentioning

confidence: 99%

Investigating consumers' behavioral intentions toward suboptimal produce: an extended theory of planned behavior – a cross-cultural study

Adel

Dai

Roshdy

2021

BFJ

View full text Add to dashboard Cite

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“…They use these terms interchangeably as a common meaning instead of distinguishing them with different characteristics. Similarly, though Vietnamese consumers are reported to be the most socially conscious in the Asia-pacific area (Nielsen, 2015) and the studies on sustainable consumption, in general, and that toward fashion, in particular, are limited (Hung et al, 2018;Tri & Linh, 2018;Nguyen et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Determinants Influencing Consumers Purchasing Intention for Sustainable Fashion: Evidence from Ho Chi Minh City

Ho¹,

Vu²,

Vu³

2020

JAFEB

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This paper investigates factors impacting on sustainable fashion buying intention of consumers by reviewing studies about the topic and conducting a survey with consumers in Ho Chi Minh City. In detail, firstly, an interview with 15 respondents was conducted to check the understanding of concepts and questions and, secondly, the study used the convenient sampling method, with 172 samples collected and analyzed, of which young respondents accounted for the majority of the sample. The respondents tend to go shopping many times in a year, with the number of people buying fashion products from every week to every two months accounting for 65.2% totally. The findings suggest that the firms should prioritize strategies that can improve customer attitude toward sustainable fashion, making them feel good, pleasant, satisfied and favorable when engaging in sustainable fashion consumption. This study concludes that consumers need more information to enable them to make better ethical decisions. This study proposes that the major channels that consumers use to seek sustainable product information include public education, peer influence, and corporate marketing information about the products. This study concludes that public education and corporate marketing information on green consumption education is effective for improving consumer sustainable buying intention.

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“…The 268 samples is included in the reliability scale analysis by Cronbach Alpha coefficients, corrected item-total correlation with criteria: Cronbach's Alpha greater than 0.6, the Corrected Item-Total Correlation is greater than 0.3 (Hair et al, 2006;Nguyen et al, 2020;Nguyen, 2020;Than et al, 2020). Assessing the appropriateness of the research scales: Confirmatory Factor Analysis (CFA) is used for convergence validity and discriminant validity.…”

Section: Discussionmentioning

confidence: 99%

Factors Affecting Customer Satisfaction When Buying on Facebook in Vietnam

TO¹,

Kim²,

BUI³

et al. 2020

JAFEB

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With the strong growth of social networking sites such as Facebook in recent years, the potential of exploiting customers on Facebook is increasing. Presently, trading activities on Facebook is rapidly developing. Therefore, businesses have become increasingly competitive when selling products on Facebook, so as to retain customers as well as to satisfy customer, which is of paramount importance. This study was conducted to assess the factors affecting the satisfaction of individual customers in Vietnam when buying goods on Facebook. This study uses multivariate analysis techniques (Confirmatory Factor Analysis, Structural Equation Modeling) to determine the factors affecting customer satisfaction when buying goods on Facebook. Research results from 268 individual customers in Vietnam indicated trust and convenience are the two important factors related to customer satisfaction when buying goods on Facebook. Customer satisfaction is the result of consumer experience throughout the different stages of purchase. The more the shopping experience, the more the customers are satisfied when buying products. The price and products do not affect customer satisfaction (prices are easy to compare and products are easily understood on the Internet; hence, these two factors are not considered as determinants of customer satisfaction). Furthermore, this study provides recommendations to improve customer satisfaction.

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Factors Affecting Intention to Purchase Green Products in Vietnam

Cited by 54 publications

References 19 publications

Investigating consumers' behavioral intentions toward suboptimal produce: an extended theory of planned behavior – a cross-cultural study

Investigating consumers' behavioral intentions toward suboptimal produce: an extended theory of planned behavior – a cross-cultural study

Determinants Influencing Consumers Purchasing Intention for Sustainable Fashion: Evidence from Ho Chi Minh City

Factors Affecting Customer Satisfaction When Buying on Facebook in Vietnam

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