Factors Affecting Intention to Use Facebook-Banking of Generation Y in Vietnam

Cuong, Dinh Xuan; Linh, Pham Thuy; Ha, Pham Ngoc

doi:10.5430/ijfr.v6n4p68

Cited by 3 publications

References 2 publications

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Acceptability of internet interventions for youth mental health in Vietnam

et al. 2016

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Background.Despite high levels of mental illness, Vietnamese youth have limited access to mental health care. Internet interventions, evidence-based psychotherapy treatments delivered through the internet, have the potential to increase access to mental health for youth in Vietnam. This study explored the perceptions of youths and parents toward internet interventions for youth mental health.Methods.Four focus groups were conducted with youths (n = 20) and parents (n = 20) in Danang, Vietnam. The Technology Acceptance Model was used a framework for focus group questions. The data were analyzed using direct content analysis.Results.Most youths and parents agreed that the internet serves well as a care delivery model. Participants expressed that the web would be useful for psychoeducation and sharing and receiving information with others. Both groups reported lack of awareness of web-based interventions and logistical concerns regarding access as main barriers. In addition, many parents were concerned about internet addiction. Specific adaptations in Vietnam such as standalone internet service centers and partnering with local organizations may benefit uptake of internet interventions.Conclusion.This study suggests that internet-based programs for youth mental health, particularly interventions incorporating psychoeducation and social networking components, will be well received in Vietnam. Barriers need to be addressed to successfully implement internet-based treatment. Future initiatives should incorporate acceptance models to improve development of internet interventions for youth.

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Acceptability of internet interventions for youth mental health in Vietnam

et al. 2016

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Consumers’ Parsimony of Mobile Internet Banking Usage in Malaysia

Foo-Wah

Fakhrorazi

Islam

2019

HSSR

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Purpose of the Study: The objective of this study is to empirically investigate the determinants of the adoption of mobile Internet Banking in Malaysia. However, the slow growth of mobile Internet banking usage as comparison to online Internet Banking increases the concern on the adoption and parsimony issues of mobile Internet banking (MI-Banking) usage in managing personal finances and banking activities. Methodology: Self-administered survey was applied and analyzed by using V-Base structural equation modeling. The responses of 358 respondents were analyzed by using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) technique. Results: The findings of this study revealed that perceived ease of use, perceived usefulness, and perceived risk significantly influenced the adoption of mobile internet banking, while perceived ease of use was found to have the greatest influence on the overall adoption of mobile internet banking. At the same token, perceived ease of use was found to have a significant influence on perceived usefulness. Implications: The application of mobile internet services has increased and mobile phones are becoming significant tools for managing and controlling personal finances and spending. Thus, a study was conducted to seek clarification on the predictors of mobile Internet banking adoption among Malaysians that will embark further and deeper studies in the context of mobile Internet Banking.

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An Empirical Investigation on the Influence of Social Networks on Purchase Decision Making

Kalavathy

Swapna

Nallasivam

et al. 2023

Advances in Marketing, Customer Relationship Management, and E-Services

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The purpose of this chapter is to examine the factors which influence the intention to use Facebook among Generation Y consumers and its influence on purchase decision making. A quantitative research methodology was used, and the data was collected from 404 respondents in Bangalore city. Partial least square structural equation model using R software was used to analyse data collected. The findings showed that perceived usefulness, perceived enjoyment, perceived credibility, and subjective norm have a significant influence on intention to use Facebook while perceived ease of use does not have a significant influence on intention to use Facebook. Perceived enjoyment has the highest influence on intention to use Facebook followed by subjective norm, perceived credibility, and perceived usefulness. The results of this study also indicated that intention to use Facebook has a significant positive effect on consumers. The findings of this study contribute to an understanding of the importance of the selected factors in affecting the intention to use Facebook.

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Factors Affecting Intention to Use Facebook-Banking of Generation Y in Vietnam

Cited by 3 publications

References 2 publications

Acceptability of internet interventions for youth mental health in Vietnam

Acceptability of internet interventions for youth mental health in Vietnam

Consumers’ Parsimony of Mobile Internet Banking Usage in Malaysia

An Empirical Investigation on the Influence of Social Networks on Purchase Decision Making

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