Factors Affecting Purchase Intention for Organic Foods

Linh, Ngo Cao Hoai

doi:10.5373/jardcs/v12sp7/20202183

Cited by 2 publications

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…26 Health is frequently cited as a key factor in the decision to buy OF. 65 The results support previous literature, 60,67,[86][87][88][89][90][91] which concludes the security of health is one of the main reasons behind the intention to purchase OF. The COVID-19 outbreak has made individuals more aware of the value of health and concerned about their well-being.…”

Section: Resultssupporting

confidence: 86%

Intention to Purchase Organic Food Among Indian Consumers: Application of Theory of Planned Behaviour

Kaur,

Kaur

2023

Metamorphosis: A Journal of Management Research

View full text Add to dashboard Cite

The primary aim of this research is to investigate the consumer’s intention to purchase organic food (OF) in India, using the theory of planned behaviour (TPB). This study used the values of security, conformity, and self-direction in addition to the TPB and tested its impact on the attitude and intention to purchase OF. Data were gathered from 400 OF customers approached using the mall intercept method. To evaluate the relationships between the key determinants, data were analysed using structural equation modelling. The research revealed that attitude, subjective norms (SN), and perceived behaviour control (PBC) have a positive and significant impact on the intention to purchase OF. Security, self-direction, and conformity have a significant impact on attitude. In addition, security has a significant impact on SN and PBC. PBC is found to have an impact on SN. These findings provide several useful implications for marketing managers. Environmental officials and the government might use the study’s findings to expand organic consumption. The study makes a conceptual contribution to the existing literature by establishing theoretical linkages between values and TPB-related constructs.

show abstract

Section: Resultssupporting

confidence: 86%

Intention to Purchase Organic Food Among Indian Consumers: Application of Theory of Planned Behaviour

Kaur,

Kaur

2023

Metamorphosis: A Journal of Management Research

View full text Add to dashboard Cite

show abstract

Identifying the factors influencing intention to purchase organic food and their relevance with time

Kaur¹

2023

gmj

View full text Add to dashboard Cite

During the last few decades, demand for organic food has increased globally. Consequently, academic interest in understanding the different factors affecting organic food consumption has also increased. But, the scope of the previous studies is both broad and fragmented. There is an absence of a study that identifies the most important factors affecting the intention to purchase organic and changing relevance of these factors with time. The current study, on the basis of review of past studies, identifies the most important factors affecting the intention to purchase organic and identifies changing pattern of these factors with time. A total of 109 empirical studies were considered in this study. The primary outcomes of this research paper are: a) identification of the most important factors influencing intention to purchase organic food; b) changing relevance of these factors with time; c) implications for scholars and policymakers interested in understanding issues regarding organic food consumption.

show abstract

Factors Affecting Purchase Intention for Organic Foods

Cited by 2 publications

References 0 publications

Intention to Purchase Organic Food Among Indian Consumers: Application of Theory of Planned Behaviour

Intention to Purchase Organic Food Among Indian Consumers: Application of Theory of Planned Behaviour

Identifying the factors influencing intention to purchase organic food and their relevance with time

Contact Info

Product

Resources

About