2016
DOI: 10.1016/j.jbusres.2016.04.027
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Factors affecting the adoption of online banking in Poland

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Cited by 108 publications
(74 citation statements)
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“…In this sense, there are several ways to determine whether a particular bank customer is digitalized. Hence, in line with prior studies, we take into account the following dimensions of the digitalization process (Campbell and Frei, ; Estrella‐Ramon et al, ; Sathye, ; Szopiński, ): Adoption of online banking: this is measured as Digital bank customer , a dummy that takes the value 1 if the customer has a bank account that they have accessed online in the last year. Digital channel vs. branch: a digital bank customer is expected to be less attached to the physical branch of their bank. To determine the extent to which bank customers have replaced access through branches with the digital channel, we use the variable Digitally dominant , calculated as the ratio of the number of transactions conducted online to the number of transactions conducted in a physical branch over the last quarter. Digital online intensity: while having access to an online bank account is the first step in becoming a digital customer, it is important to examine the financial activities that a customer conducts online.…”
Section: Methodsmentioning
confidence: 99%
“…In this sense, there are several ways to determine whether a particular bank customer is digitalized. Hence, in line with prior studies, we take into account the following dimensions of the digitalization process (Campbell and Frei, ; Estrella‐Ramon et al, ; Sathye, ; Szopiński, ): Adoption of online banking: this is measured as Digital bank customer , a dummy that takes the value 1 if the customer has a bank account that they have accessed online in the last year. Digital channel vs. branch: a digital bank customer is expected to be less attached to the physical branch of their bank. To determine the extent to which bank customers have replaced access through branches with the digital channel, we use the variable Digitally dominant , calculated as the ratio of the number of transactions conducted online to the number of transactions conducted in a physical branch over the last quarter. Digital online intensity: while having access to an online bank account is the first step in becoming a digital customer, it is important to examine the financial activities that a customer conducts online.…”
Section: Methodsmentioning
confidence: 99%
“…Szopiński 25 identified factors that determined the adoption of online banking in Poland as mainly the use of the Internet, taking advantage of other banking products and trust in commercial banks.…”
Section: Related Workmentioning
confidence: 99%
“…The innovation adoption generally relies on the analysis of consumer characteristics whose already having purchased the innovation rather than the ones that have not purchased yet; in order to separate adoption intention (Gupta & Arora, 2017;Makanyeza, 2017;Zhou, 2012) and actual behavior (Greer & Murtaza, 2003;Im et al, 2003;Szopiński, 2016).…”
Section: Innovation Characteristics and Innovation Adoptionmentioning
confidence: 99%