Factors Affecting the Intention and Use of Metaverse

Abstract

The metaverse is a mixed blend of digital and tangible worlds, indicating the future directions of Internet sector development. This study aimed to assess the factors affecting students' intentions to use a metaverse platform. The unified theory of acceptance and use of technology was applied as the research model. Data were collected using a survey of 240 students. Two steps in SEM AMOS were conducted to analyze data. The results demonstrated that performance expectancy and social influence positively affect students' intentions to utilize metaverse technology. However, performance expectancy had an insignificant effect on students' intentions to utilize metaverse technology. These findings shed light on the acceptance and adoption of metaverse and identify influencing factors that could increase metaverse utilization. Moreover, this study offers a distinctive and fresh perspective on metaverse technology that can be used as a basis for future research in this field.