2023
DOI: 10.1177/21582440231204431
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Factors Affecting the Memorable Experiences of Chinese Customers in Duty-Free Shopping

Jinsoo Hwang,
Seongseop (Sam) Kim,
Insin Kim
et al.

Abstract: The current research explored the antecedents and consequences of the memorable experiences of Chinese tourists in duty-free shopping. Utilitarian (i.e., savings, quality, and convenience) and hedonic (i.e., value expression, exploration, and entertainment) benefits were proposed to enhance the memorable experiences of these tourists. Unlike previous studies, this study examined the antecedents and consequences of memorable experiences in the field of duty-free shopping for the first time. Based on these theor… Show more

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