Factors associated with consumer perception and conduct toward certified beef from Brazil

Abstract

The aims of this study were to establish a relationship between consumers’ socioeconomic aspects, key meat attributes, and consumer perception and conduct toward traced beef in Brazil. The authors applied a structured form in 52 supermarkets in eight Brazilian cities, through interviews with 2.949 consumers, in 2012. Federal or state inspection stamp was the attribute that most influenced the consumers’ purchase decision (14.1%). Most of the interviewees (57.3%) had never heard about bovine traceability. Among those who had heard about bovine traceability, 63.2% would be willing to pay more for beef with certified origin. Consumers with higher education and income had a better knowledge about this type of certification, as well as older consumers, and therefore they would be willing to pay more for certified beef. This research suggests that educational level was the reason that most influenced Brazilian consumers during beef purchase.

The Combined Application Technology of the Bank's TwoDimensional Aggregate Payment Code and the Vegetable Field Traceability System

“…However, food safety incidents at home and abroad have occurred from time to time, which have caused considerable impact on people's daily lives. Therefore, build a food traceability system to provide guarantees for food safety, ensure that the quality of life and living standards do not decline, and effectively prevent the recurrence of food poisoning incidents [3][4][5]. Under the trend of "Internet +", QR code-based scanning payment methods have been widely used due to their convenience and speed.…”