“…Now, for the SC development, principal indicators to focus on are, in the first instance, the creation of a pleasant environment, communication among personnel, knowledge duly supported, the development of new products and services, as well as support for innovative ideas, improvement of service quality, structures, and systems, accessibility to information, processes and organizational culture. About RC, the indicators focus on updating customer data, knowledge, opinion, interaction, and shared customer feedback (Chahal and Bakshi, 2015;Chahal and Bakshi, 2016;Huerta-Chávez, 2019;Huerta-Chávez and Castro-Valencia, 2019;Huerta-Chávez et al, 2020).…”