2023
DOI: 10.1155/2023/3238404
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Factors Impacting Users’ Negative Interaction Behaviors When They Enjoy Short Videos on TikTok

Abstract: Short video media has become an essential new media channel for Chinese people to obtain information daily. However, an interesting negative interaction phenomenon exists, such as many users canceling likes after giving likes to a video, hiding their likes and following list. Our article aims to explore the factors impacting users’ negative interaction behaviors that may lead to short video media burnout. The structural equation modeling method was used to analyze 423 valid responses in a survey from TikTok us… Show more

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Cited by 4 publications
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References 33 publications
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