2023
DOI: 10.11591/eei.v12i6.5822
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Factors influencing technology acceptance for ubiquitous public transportation services in tourism

Nurazlina Shafei,
Sazilah Salam,
Siti Feirusz Ahmad Fesol
et al.

Abstract: This article discusses the factors that influence public transport users and the driver’s intentions towards ubiquitous features for public transport services. This study used convenience sampling for selecting tourists and a purposive sample to select bus drivers, taxi drivers, and trishaw pullers in Melaka, Malaysia, a popular tourist destination. The users' dataset contains three main results: factors influencing users' use of public transportation services, levels of user satisfaction with existing public … Show more

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