2019
DOI: 10.6007/ijarbss/v8-i12/5442
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Factors of Facebook Usage Among Malay Adults

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“…Consumers are no strangers to new media these days. Its impact is significant, as a previous study discovered that consumers in Malaysia aged 30 and above use social media, particularly platforms, as a medium to communicate and acquire additional information, such as the latest news, which is broadcast faster online than on television and newspaper outlets (Hassim et al, 2019). According to data given by Hootsuite (2019), Malaysians spend an average of eight hours and five minutes each day surfing the internet, as opposed to watching television, etc.…”
Section: Problem Statementmentioning
confidence: 99%
“…Consumers are no strangers to new media these days. Its impact is significant, as a previous study discovered that consumers in Malaysia aged 30 and above use social media, particularly platforms, as a medium to communicate and acquire additional information, such as the latest news, which is broadcast faster online than on television and newspaper outlets (Hassim et al, 2019). According to data given by Hootsuite (2019), Malaysians spend an average of eight hours and five minutes each day surfing the internet, as opposed to watching television, etc.…”
Section: Problem Statementmentioning
confidence: 99%