Factors that Affect Location Choice of Hotel Property in Bauchi Metropolis, Nigeria

Abstract

The hotel industry consists of restaurants, bars, and other away-from-home eating facilities. A variety of areas cans serve as lucrative for the industry, from free-standing stalls, to takeaway counters, to forming a counter in or surrounding the premises of another business, like a garment mall or gas station. (Yang, Tang, Luo, & Law, 2015). It may be leased space, a building for store procurements or a new building constructed to design, each has its own advantages and disadvantages for exact types of hotels(Rajkumar, 2013). Freestanding hotels are often more highly priced than smaller outlets or drive-through chains (Hou, 2016). Hotel business investors have to cultivate their minds hard and deep to decide on the most valuable location for their project (Freeman & Styles, 2014). Today, there are hardly any other factor more important than location, for consideration of the investors (Belkhodja, 2016). Location has become a primordial factor for successful business. For hotels, food quality, concept, environment do play roles in facilitating the business, however, if the locality is not popularly known, cannot be easily accessed with generic conveyance, or just do not have much population, the hotel cannot make it to the imagined heights (Karakitsiou, 2015). Owners of hotel want the best location for their project and hence site selection can be a pretty tormenting work for a successful hotel; it can take months or years of research in getting an accurate site (Ansar, 2013). Getting a right location calls for enough time dedication and prominent hard work which comes with some predetermined factors; the factors usually combines facts with good judgment (Shao & Shang, 2016). Location objectives can be multifarious like having a potential for adequate sales, i.e. more profit, or eradicating the cost of building a shop, or reducing the gains of prospective competitors, and improving the prospects of gaining more customers from a neighboring business. You can acquire real estate by purchase or lease. Whether, it is leased or purchased, site selection is critical to the success of a business. Due to the rising costs of land, building and construction, and associated interest rates, the significance of avoiding poor or mediocre locations has heightened (Mesquita, 2016). Hotel site selection is increasingly complicated business these days. Demographic studies, focus groups, consumer surveys, consultants, and endless number crunching