Factors that Affect the Levels of Tourists' Satisfaction and Loyalty towards Food Festivals: a Case Study of Macau

Wan, Yim King Penny; Chan, Sow Hup Joanne

doi:10.1002/jtr.1863

Cited by 119 publications

(136 citation statements)

References 33 publications

Supporting

Mentioning

102

Contrasting

Unclassified

Order By: Relevance

“…Innovative possibilities to develop the new concept of health and wellness to diversify festivals into a distinctive market product or as an important aspect of existing festivals exist (Mason & Paggiaro, 2012;Voigt, Brown, & Howat, 2011). Festivals are events and social phenomena encountered in virtually all human cultures, and function as cultural resources for an area that wishes to host visitors (Delbosc, 2008;Getz, 2008;Wan & Chan, 2013). Moreover, festivals attract attendance for the purpose of socialization, community celebration and enjoyment (Arcodia & Whitford, 2006;Lee & Arcodia, 2011;Nicholson & Pearce, 2001).…”

Section: Introductionmentioning

confidence: 99%

Effect of Health and Wellness Values on Festival Visit Motivation

Yoo

Lee

2013

Asia Pacific Journal of Tourism Research

View full text Add to dashboard Cite

Understanding the motivation to visit particular tourist destinations and festivals is important for building effective tourism marketing strategies. This paper explores the effect of existing health and wellness values on the motivation to visit a festival using a field survey at the Goomeri Pumpkin Festival, a typical Australian festival which uses the natural environment, traditions and local produce to provide 21 events during the festival. The study focused on establishing the relationship between health and wellness values and festival attendees' motivation. Qualitative research with random sampling was selected to collect the data. The results revealed high levels of health and wellness values among the participants as well as social interaction, family togetherness, cultural exploration, novelty, natural environment, relaxation, previous food festival experience and food as motivations. Findings of this paper can contribute to festival tourism marketing especially to demonstrate that health-related interests can be significant catalysts for attracting festival attendees.

show abstract

Section: Introductionmentioning

confidence: 99%

Effect of Health and Wellness Values on Festival Visit Motivation

Yoo

Lee

2013

Asia Pacific Journal of Tourism Research

View full text Add to dashboard Cite

show abstract

“…Place attachment broadly refers to the idea that people are "attached" to places if they share an emotional tie and if they associate place-related meaning from social interactions occurring within the place (Milligan, 1998 safety/security, socialization, and entertainment. Wan and Chan (2013) found that eight festival dimensions (location and accessibility, food, venue facility, environment/ambiance, service, entertainment, timing and festival size) affected customer satisfaction, revisit behavior, and word of mouth regarding the Macau Food Festival. Therefore, context is essential to determine the dimensions of a festivalscape.…”

Section: Place Attachmentmentioning

confidence: 99%

A Transformative Service View on the Effects of Festivalscapes on Local Residents' Subjective Well-Being

2018

View full text Add to dashboard Cite

Festivals benefit the local service economy and reinforce social cohesion within the local community. This study draws on transformative service research to argue that festivalscapes have a transformational impact on local residents' cocreation behavior and thus their subjective well-being. Data were collected during the 2016 Taipei lantern festival, amounting to 945 valid survey responses. Our analysis finds that cues related to the festival environment positively influence local residents' sense of place attachment, cocreation behavior, and subjective well-being. Place attachment mediates the relationship between festival environmental cues and customer cocreation behavior. More significantly, the higher the degree of intercustomer social support is perceived to be by local residents during the festival, the greater the sense of attachment to the local community shown. This study contributes to transformative service research by demonstrating that local residents' subjective well-being is an essential part of the service ecosystem in hosting a festival. Festival service managers should consider the local community's perception of festivals to simultaneously boost local service sustainability and ecosystem well-being. Service managers may determine improvements to the stimulation of intercustomer social support, as it plays a transformative role, adding value to festivals.

show abstract

“…El turismo gastronómico es abordado por la literatura científica en diferentes partes del mundo, destacando, sobre todo, el continente asiático (Wan & Chan, 2013), ya que es precisamente este continente, y debido sobre todo a la diferente concepción que existe con la cocina occidental, el que está marcando la tendencia en este segmento, sin olvidar a Europa (Tikkanen, 2007;López-Guzmán & Sánchez-Cañizares, 2012;Gagić, Tešanović, Ivkov-Džigurski, Pivac & Jovičić, 2013) y Estados Unidos (Smith & Costello, 2009). Sin embargo, son aún escasos los trabajos que estudian la relación entre el turismo y la gastronomía en América Latina.…”

Section: Revisión De La Literaturaunclassified

Gastronomic Festivals and Tourism in Latin America. Raíces Festival of Guayaquil, Ecuador

Fernández¹,

Lotero²,

Gálvez³

et al. 2017

RRV

View full text Add to dashboard Cite

RESUMENEl objetivo de este trabajo es contribuir a reforzar la literatura científica en el campo de los festivales gastronómicos en América Latina. Este artículo sintetiza los resultados de un trabajo de campo realizado en el festival gastronómico Raíces, celebrado en Guayaquil, Ecuador, en julio de 2015, con el objetivo de conocer el perfil del turista que lo visita, las características de su viaje, sus percepciones respecto a diferentes aspectos relacionados con este festival y la satisfacción del visitante. Se ha aplicado el análisis factorial como técnica de reducción de datos. Los resultados revelan una tipología de turista mayoritariamente nacional, aunque se detecta una importante presencia de turistas extranjeros, mayoritariamente jóvenes y con una buena formación académica. Se ha comprobado una importante relación entre el deseo de conocer la gastronomía, renta disponible y la categoría de establecimientos hoteleros donde se alojan. Además, existe una motivación gastronómica en muchos visitantes. Estas relaciones deben tenerse en cuenta para PALABRAS CLAVETurismo. Festivales Gastronómicos. Desarrollo Económico. Ecuador. Latinoamérica ABSTRACTThe objective of this work is to help strengthen scientific literature about food festivals in Latin America. This article summarizes the results of a field work carried out in the gastronomic festival called Raíces held in Guayaquil, Ecuador, in July 2015, with the aim of knowing the profile of tourists who visit it, the characteristics of their trip, their perceptions about different topics related to this festival and visitor satisfaction. A factorial analysis has been applied as a data reduction technique. The results show that the tourist is mostly national, but a significant presence of foreign tourists, mostly young people, with a good academic training. It has been found an important relationship between the desire of knowing the food, purchase power, and category of hotels where they stay. In addition, many visitors are motivated to know the gastronomy. These relationships should be taken into account to consider food festivals as an important tourist offer and tourist promotion, also in the cities of Latin America.

show abstract

Factors that Affect the Levels of Tourists' Satisfaction and Loyalty towards Food Festivals: a Case Study of Macau

Cited by 119 publications

References 33 publications

Effect of Health and Wellness Values on Festival Visit Motivation

Effect of Health and Wellness Values on Festival Visit Motivation

A Transformative Service View on the Effects of Festivalscapes on Local Residents' Subjective Well-Being

Gastronomic Festivals and Tourism in Latin America. Raíces Festival of Guayaquil, Ecuador

Contact Info

Product

Resources

About