Factors that Affect Tourist to Visit Kalibiru Tourist Village

Abstract

The purpose of the study is to investigate the important factors that affect the decision of the tourist to visit the touristic area i.e.-Kalibiru Tourist Village‖ which is located in Yogyakarta Province-Indonesia. It is important because number of visitors of that area is declining from time to time. Three independent variables were selected these are Travel Motivation, Electronic Word-of-Mouth (E-WoM), Destination Image. Two hundred and five respondents involved on this study, all the respondents have already had an experience in visiting the area. The structural Equation Modeling (SEM) is used to analyze the data by using statistics application LISREL. The study revealed that all variables are significant affect the tourist decision to visit the area.