Factors That Determine B-School Selection

Abstract

Education is about the moulding of young and unprepared minds. It is a process that incorporates enormous inputs and commitment on the part of all stakeholders involved: teachers, peers, parents, and society. The outcome of education is measured in terms of the status person has gained, wealth, physical comfort, standard of living, and social esteem. Higher education plays important role in shaping the future of a student. Management education is one the most popular courses at post-graduate level. Hence, this chapter is an attempt to understand the factors that a student looks for while selecting a B-school. Primary survey is done to understand the factors affecting students' decision in selecting a B-school. It is observed that teaching pedagogy, placements, faculty, specialization, and fees play important roles in a student's decision process.