Abstract:The purpose of this research is to find out what factors influence people's decisions to buy online. This research is focused on students of the Faculty of Economics, Lancang Kuning University who have made purchases online. The method of taking illustrations in this research is to use purposive sampling. The requirements that will be sampled in this research are those who have made online purchases. According to research, the majority of Lancang Kuning University students have made at least 96 purchases onlin… Show more
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