Fairs and festivals in India: the cultural and economic potential

Jauhari, Vinnie; Munjal, Sandeep

doi:10.1108/whatt-03-2015-0012

Cited by 12 publications

(8 citation statements)

References 6 publications

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“…Festivalgoers are a boon to the economy. Among the many ways in which community festivals contribute to the local economy is by serving as a venue for local artists to sell their wares (Jauhari & Munjal 2015). Festivals are important to a nation's economy, which is why Nagy and Nagy (2013) advocated for a year-round festival calendar to equalise demand and revenue.…”

Section: Literature Reviewmentioning

confidence: 99%

The Study on Socio-Economic Impacts of Tourism in the Golden Triangle of Odisha

Mohanty

Samal

2023

Theor. Pract. Res. Econom. Fields

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The Puri-Konark-Bhubaneswar “Golden Triangle” is not only Odisha's main draw but also has enormous potential as a tourist destination. Odisha, on India's eastern coast, is an auspicious Indian state with numerous opportunities and a wealth of sights to see. The state has many natural and cultural resources, such as its beaches, arts and crafts, temples and monuments, lakes, forests, and wildlife. Millions of worshippers from all over the world visit the temple of Lord Jagannath in Puribecause it is considered one of the holiest of holy dhams in India, alongside the Sun Temple at Konark, the sole World Heritage Monument in all of India. Bhubaneswar, the state capital, is home to a wide variety of well-known tourist attractions, such as the Lingaraj temple, the Rajarani temple “widely regarded as the crowning achievement of Kalingan architecture”, the Jain caves at Khandagiri and Udaygiri, the white tiger breeding grounds at Nandankanan, the site of the Kalingan war at Dhauligiri, and many others besides. Odisha has a lot of potential as a tourist destination, and there are many exciting things to see and do there, but the state has not seen a significant uptick in visitor numbers to match its product. This study mostly focused on a popular travel destination for the “Golden Triangle”. Many people travel to Puri each year to pay their respects to Lord Jagannath because it is considered to be one of the four Dhams. The group travels to Puri, the Sun Temple at Konark, and the Shiva Temple in Bhubaneswar. Since so many people flock to Odisha, the area around Bhubaneswar, Puri, and Konarkhas become known as the “Golden Triangle”.

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Section: Literature Reviewmentioning

confidence: 99%

The Study on Socio-Economic Impacts of Tourism in the Golden Triangle of Odisha

Mohanty

Samal

2023

Theor. Pract. Res. Econom. Fields

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“…Event tourism is both a line of business and a globally important sector of the economy; it is also a practical field of study for understanding and developing tourism through activities (Getz, 2016). Events not only contribute to the economic development of a region, but also create more awareness and economic value for the regions in which they are held (Jauhari and Munjal, 2015).…”

Section: Tourism Eventsmentioning

confidence: 99%

“…Supported by the government and civil societies, fair stakeholder and participant awareness of these issues was fostered. In their study on maximizing the cultural and economic benefits from trade fairs and festivals, Jauhari and Munjal (2015) discussed the opportunities afforded and challenges posed by fairs and festivals. While noting the increasing awareness about events and fairs, they highlighted the need for raising awareness about tourism destinations, and creating potential for the regional investments and commercial activities.…”

Section: Attitudementioning

confidence: 99%

“…Karakaş and Şengül (2017) state that asking for the opinions and suggestions of the participants in tourism fairs is important for the participants to be able to influence the fair organizers, and thus feel that they play an active role in tourism. Furthermore, activities such as fairs create intercultural interaction (Binbaşıoğlu and Gültekin, 2013), and therefore by enabling cultural value sharing, tourism fairs and festivals benefit both entertainment and culture as well as economic and social development (Jauhari and Munjal, 2015). According to the research results, tourism activities offer rich benefits to stakeholders.…”

Section: Introductionmentioning

confidence: 96%

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An Analysis of Participant Attitudes toward International Tourism Fairs

Emir¹,

Zencir²

2018

jotags

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The aim of this study is to determine participants' attitudes toward international tourism fairs by using statistical methods. A survey was used as the data collection method. 467 participants who participated in international tourism exhibitions held in Kiev / Ukraine, Minsk / Belarus, Tbilisi / Georgia, and Seoul / South Korea in 2017 were given a questionnaire related to the research subject. The statistical data were analyzed by means of the SPSS package program. The variables were described in terms of frequency, percentage, arithmetic mean and standard deviation statistics, and t test and variance analysis were performed. According to the results of the participant attitude analysis, participating in tourism fairs makes both organizationally and individually positive contribution to tourism businesses.

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“…Similarly, large-scale local festivals are organized mainly by and for the residents-cum-visitors. Most festivals are region or city-specific and represent the uniqueness of the religion that helps keep the roots alive by involving the communities of the region (Durgamohan, 2015; Jauhari and Munjal, 2015).…”

Section: Introductionmentioning

confidence: 99%

Determinants of visitors' festival satisfaction and subjective well-being: tracing the roles of place attachment and satisfaction

Thirugnanasambantham¹,

Pillai²,

Patwardhan³

et al. 2023

IJEFM

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PurposeIndia has a marvelous distinction of hosting religious and cultural extravaganzas on an enormous scale, keeping in with its rich lineage and civilizational assortment. The philosophical threads of such festivals are eventually subjective well-being and spiritual awakening. In this context, the authors examine how the visitors' festival motivation culminates in life satisfaction and subjective well-being.Design/methodology/approachThe study follows a theory-driven deductive approach to test the construed relationships. The data were collected from the sites of religious fiesta when the participants were immersed in their cultural fervor. The study uses structural equation modeling to examine the hypothesized model.FindingsThe study finds that place attachment and life satisfaction empirically mediate the relationship between festival motivation and subjective well-being. However, the relationship between place attachment and subjective well-being is not empirically strong when life satisfaction mediates their relationship.Research limitations/implicationsThe study is based on a convenience sample and is limited to the visitors of local religious festivals. Future research must verify the suitability of the model in other types of festivals of other religions and different locations. Also, this research deliberates on the relationship between only four variables. Future researchers could discuss other variables such as authenticity, emotional solidarity, festival images, festival values, religious faith, etc. to develop a more robust model to explain the relationship between festival motivation and subjective well-being.Practical implicationsIn India regardless of social strata, people are religiously conscious and inclined toward attending publicly celebrated religious festivals. The scale of these festivals is significant and given the scenario, the local Government has to join hands with the temple administration, local people and visitors to reap the full benefits of the festival. These temple festivals not only foster coordination and involvement among various stakeholders, but also invoke the devotion of the people to jointly organize the celebrations.Social implicationsAs some of the religious festivals go beyond caste, creed and nationality, the celebrations should evolve as multi-cultural mass events uniting the societal cohesiveness, spirit and national culture. The variables chosen and results found in this study will surely support publicizing the significance of religious festivals in the region and provide an idea to the organizers and supporters to develop new strategies to promote similar events.Originality/valueThe results claim several implications for theory and practice. Theoretically, the study contributes to the literature on religious tourism and event management. Practically, the study discussions indicate the importance of disseminating the significance of religious festivals as a platform for local tourist attractions to generate social, cultural and economic benefits.

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Fairs and festivals in India: the cultural and economic potential

Cited by 12 publications

References 6 publications

The Study on Socio-Economic Impacts of Tourism in the Golden Triangle of Odisha

The Study on Socio-Economic Impacts of Tourism in the Golden Triangle of Odisha

An Analysis of Participant Attitudes toward International Tourism Fairs

Determinants of visitors' festival satisfaction and subjective well-being: tracing the roles of place attachment and satisfaction

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