“…The first measured the respondents' biodata and firm background information (age, experience, education, firm age, industry or sector, legal registration status, firm size, and firm location). The second measured the independent variable constructs: technological context (compatibility, complexity, and relative advantage), technology innovation (product, process, and market innovations Coudel et al, 2017;Wu & Zhang, 2013), organizational structure, owner-manager innovativeness, and environmental factors.…”