Fear of missing out and compulsive buying behavior: The moderating role of mindfulness

Hussain, Sajjad; Raza, Ali; Ali, Haider; Ishaq, Muhammad Ishtiaq; Talpur, Qurat-ul-ain

doi:10.1016/j.jretconser.2023.103512

Cited by 26 publications

(3 citation statements)

References 58 publications

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“…This study helps managers understand the role of self‐esteem, self‐gifting, and brand personality in masstige consumption. Understanding target consumers' motives will help managers develop and effectively implement marketing and promotional strategies for masstige brands (Hussain et al, 2023; Shan et al, 2022).…”

Section: Discussionmentioning

confidence: 99%

Impact of self‐esteem and self‐gifting on masstige purchase intentions

Khan,

Ishaq,

Iqbal

et al. 2024

Int J Consumer Studies

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Consumers prefer brands that provide them with symbolic meaning, and they use them to enhance their self‐esteem and develop their status and personal images. Self‐esteem is an important psychological factor that contributes to an individual's purchase intentions and consumption behavior, but its role in shaping the consumption of masstige brands has not been thoroughly researched. Hence, this research aims: (1) to identify the masstige brands in the smartphone industry of Pakistan using the masstige mean index, and (2) to explore the role of self‐esteem in consumer consumption behavior grounded in terms of masstige, self‐gifting behavior, and brand personality. Moreover, this study uses self‐gifting behavior as the mediator and brand personality as the moderator in the relationship between self‐esteem and masstige purchase intention. The data from study 1 (n = 560) and study 2 (n = 329) were collected using a self‐administered questionnaire and analyzed using structural equation modeling. The results indicate that masstige brand consumption is influenced by self‐esteem; this relationship is mediated by self‐gifting behavior, and brand personality moderates the association. Theoretically, this study contributes to the masstige theory by exploring the role of self‐esteem in masstige consumption in an emerging economy. Practically, this study provides a comprehensive guideline for brand managers to devise effective marketing strategies to build their brands as masstige brands.

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Section: Discussionmentioning

confidence: 99%

Impact of self‐esteem and self‐gifting on masstige purchase intentions

Khan,

Ishaq,

Iqbal

et al. 2024

Int J Consumer Studies

Self Cite

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“…Individuals with compulsive buying tend to favor online shopping over traditional brickand-mortar retail experiences (Huang, Chen, & Sun, 2022). Prior studies have elucidated various determinants that exert an influence on compulsive purchase behavior, encompassing anxiety sensitivity, narcissism (Neale & Reed, 2023), boredom, the fear of missing out (FoMO) (Hattingh et al, 2022;Tandon et al, 2022), materialism (Hussain et al, 2023), hedonistic shopping (Tarka et al, 2022), and other related characteristics. The affordability of pricing has a significant impact on the occurrence of compulsive purchase behavior in online contexts (Firdaus & Santoso, 2023).…”

Section: Introductionmentioning

confidence: 99%

“…Fear was the prevailing factor influencing purchasing behavior throughout that period, and this recurring event persisted. FoMO can potentially contribute to heightened compulsive buying behaviors (Aydin et al, 2019;Hussain et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

Online Compulsive Buying and Brand Addiction in Indonesia: The Importance of Using Fear of Missing Out and Social Commerce Interactivity

Ardyan,

Sanapang

2023

The Winners

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The research aimed to investigate the impact of fear of missing out and interactivity on online compulsive buying and brand addiction, drawing upon the theoretical framework of compensating the internet use method. The data were obtained through an online questionnaire, which was satisfactorily filled out by 133 participants. The participants were individuals who had engaged in online compulsive buying behavior and exhibited addiction to purchasing specific brands. The statistical data analysis involved utilizing structural equation modeling with partial least squares (SEM-PLS). The findings indicate that the presence of fear of missing out and interactivity have the potential to enhance consumers’ propensity to engage in online compulsive buying and develop brand addiction. Individuals who exhibit a proclivity for engaging in obsessive online purchasing behavior might have been incentivized to develop brand addiction. The researchcontributes to the existing literature on the theory of compensating internet use. It proposes that individuals may be motivated to participate in online activities to alleviate negative feelings from challenging situations.

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