Abstract:Merchants selling products on the Web often ask their customers to share their opinions and hands-on experiences on products they have purchased. This is not only true for organizations but also true for individuals. Our beliefs and perceptions of reality, and the choices we make, are, to a considerable degree, conditioned upon how others see and evaluate the world. For this reason, when we need to make a decision we often seek out the opinions of others. Unfortunately, reading through all customer reviews is … Show more
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