In the context of the «personality and communication» approach, developed by A.A. Bodalev (1982, 1995), it is argued that in order to understand the relationship between the results of communication experience, which include the severity of social frustration (SF) and self-esteem of appearance (AP), it is necessary to take into account the functions of AP, to consider it as humanitarian capital. Until now, the problem of «Self-esteem of AP and SF» remains poorly studied, despite the fact that the sign of evaluation and self-esteem, satisfaction and concern for one’s AP act as factors of subjective well-being, life satisfaction, can lead to a complex of experiences, and underlie psychological problems of the individual. The purpose of the study was to test the hypothesis about the relationship between self-esteem of AP and the level of SF, to determine the differences in self-esteem of AP between young people with different levels of SF, to clarify the role of gender and age factors in the severity of SF and self-esteem of AP. Methods: 1. Questionnaire: «Self-assessments of AP» (Labunskaya, 2019). 2. Questionnaire «Attitude to one’s AP» (Kapitanova, Labunskaya, 2019), on the basis of which the following are determined: 1) the level of concern about one’s AP; 2) the level of satisfaction with their AP. 3. Methodology for diagnosing the level of SF by L. I. Wasserman, modified by V. V. Boyko (Wasserman, Iovlev, Berebin, 2004). Mathematical procedures: descriptive statistics, Mann-Whitney U test, correlation analysis, ANOVA (IBM SPPS Statistic 23.0). Sample: 201 people aged 18 to 35 years (Age = 25, 8; SD = 4,6; 2 groups: 1) group -18-25 years old (56.7%); 2) group-26-35 years old (43.3%); 64% are women. Results: 97.5% of the study participants have a low level of SF or very low. There are no age and sex differences in self-esteem of AP in the levels of SF; there are significant differences in self-assessments of AP, satisfaction with it between groups that differ in levels of SF.