According to economic theory, elderly homeowners should be much more eager than they actually are to adopt financial instruments allowing them to borrow against home equity. This paper investigates the determinants of interest in one such instrument: the reverse mortgage. Our focus is the Italian market and we draw from a unique dataset, UniCredit's 2007 survey on household savings to perform our empirical analysis. Out of over 1,200 respondents, roughly 60% claimed to have no interest in the product, while the remaining 40% expressed various degrees of appeal, from quite low to very high. Risk/uncertainty related elements are strongly correlated with interest in the product. Willingness to sell one's home (as a means to increase future income) and uncertainty about post-retirement standard of living are significant predictors of high interest in the product, while an aversion to take on debt and a larger housing equity predict a lack of interest. This results suggest that reverse mortgages are not perceived as instruments to accomplish a better standard of living in old age, but rather as a last resort choice in case of necessity.