2024
DOI: 10.26668/businessreview/2024.v9i3.4431
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Financial Planning and Decision Making as Predictors of Financial Performance in Msmes

Erika Dolores Ruiz,
Julio Fernando Salazar Gómez,
María de Jesús Valdivia Rivera

Abstract: Purpose: the present study demonstrates that the combination of financial planning and decision making jointly contribute as predictors of efficient financial performance, permeating into MSMEs’ market sustainability.   Theoretical Framework: Micro, small and medium enterprises (MSMEs) currently have a relevant role in gross domestic product and direct job creation in Latin American countries. The literature shows that financial planning is a highly valuable tool for large businesses, facilitating decision mak… Show more

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